Changes in Marketing Distribution Channel in Fashion Industry

Running Head: MARKETING & MANAGEMENT 0
MARKETING & MANAGEMENT
Student name
3/12/2019

MARKETING & MANAGEMENT 1
Contents
Introduction......................................................................................................................................3
Fundamental reasons for this change...............................................................................................4
Most significant reason....................................................................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

MARKETING & MANAGEMENT 2
Introduction
The maketing distribution channel is the relevant part of marketing strategy, which needs
to optimized for cost minimization, profit maximization for the company. Innovation must be
included in the channel of distribution for the company to work as per the changing external
environment and industry (Chirstopher, 2017).
The report will include the major changes in the channel of distribution, and reasons for
this change in the fashion industry. The fashion industry includes companies that are dealing in
men’s and women’s apparel, fashion accessories and much more. This industry has been
changed since years, the reason being, major changes in external environmental factors (Choi &
Park, 2016).