Digital Landscape

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DIGITAL LAND SCAPE
[Type the document subtitle]
7/7/2019
Student name

DIGITAL LAND SCAPE 1
Contents
1. E-commerce services provided by m commerce......................................................................2
2. Role of m commerce in retailing..............................................................................................3
3. Reasons for spending budget by retailers on m commerce......................................................3
4. Reason for m commerce to be such fragmented market..........................................................4
5. Impact of m commerce on retailer’s competition....................................................................5
6. Mobile technology challenges..................................................................................................6
7. M commerce future..................................................................................................................6
References........................................................................................................................................9

DIGITAL LAND SCAPE 2
1. E-commerce services provided by m commerce
 Goods and services trading and Online shopping platform
One the common use of mobile commerce is the ability to sell goods and services
through mobile technology that may include social media platform to sell goods, or
official website, or mobile applications. The goods and services to be sold through online
mode include almost every possible products and industry. Some of the most common
products that are traded online are the fashion related goods that are clothes and
accessories, electronic consumer products and another key product ranges that are
targeting customers to purchase a product using mobile technology (netmera, 2019).
 Payment wallets and gateways
Payment wallet facilities are major services that have made the lives of corporates and
customers more comfortable. It has reduced the physical hurdles and problems faced due
to physical payment. The major example includes Pay pal, PhonePe application and many
more e wallets that the customer is managing their bank accounts and payments that are
done at every transaction through the use of the mobile application. This service has
increased the work process and transaction of money from one account to another
without getting in bank ques that is through click at mobile (Sigala, 2017).
 Promotional activities
Another major role of m commerce in providing services to e-commerce is promotional
activities platform to the companies. For example, sales promotions like mobile coupons
to the customer in the form of discount options. Other than this, promotional activities

DIGITAL LAND SCAPE 3
consist of marketing by the company using various tools like application advancement
and special discounting options on shopping from the mobile application.
2. Role of m commerce in retailing
Retailing industry has completely changed due to the increase in the use of mobile technology in
ecommerce business. The retailing has become retailing to a larger extent due to key advantages
of using digitalization and technology to reach out to the customer directly and make the delivery
services available for the customers. The major role of m commerce is similar to that of role in
ecommerce industry that is marketing activities, easier, safer and better payment options, and
decrease the purchasing decision time for the customers. Other important advantage or role of m
commerce activities in retailing are the cost saving advantage that is a business can save various
in store expenses and operating expenses like that of warehouses, freight charges, store designing
and maintenance expense (Norman & Verganti, 2014).
Another key role is making communication easy among the customer and retailers that is this has
led to increasing the ways to reach out to the customer through social media platforms, and
content provided to the customer for better understanding. This has also let the company to
understand the customers and get their reviews through mobile commerce. The rating of every
activity like delivery of good or product review is taken by retailers through m commerce
proving the need and criteria to improve in order to attain customer satisfaction and sustain in the
industry for long.