Analysis of Uber Eats Marketing Plan in the US Market

Running head: MARKETING MANAGEMENT
Marketing Management
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MARKETING MANAGEMENT
Executive Summary
The report has thrown light on analysis of the marketing plan of Uber Eats in the entire
market of the United States of America along with analysis of the global expansion.
Moreover, the different kinds of internal and external environmental analysis have been
conducted which have been able to improve the respective business operations in a successful
manner. The budget has been prepared for the first year which provided with the different
details of the salaries along with the promotional aspects that plays a vital role in improving
the business-related operations.

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MARKETING MANAGEMENT
Table of Contents
Introduction and Overview of Company....................................................................................3
Situation Analysis......................................................................................................................3
PESTEL Analysis...................................................................................................................3
Competitive Analysis.............................................................................................................5
Internal Environment.............................................................................................................7
SWOT Analysis.....................................................................................................................8
Marketing Research...................................................................................................................9
Marketing Goals and Objectives................................................................................................9
Marketing Strategies................................................................................................................10
Market Segmentation Targeting and Positioning.....................................................................10
Marketing Mix Strategies.........................................................................................................11
Implementation........................................................................................................................11
Action Plan...........................................................................................................................11
First Year Budget.................................................................................................................12
Marketing Control and Metrics................................................................................................13
Contingency Planning..............................................................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................15

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MARKETING MANAGEMENT