Assignment on Marketing Management - Types and Functions

Running Head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

MARKETING MANAGEMENT1
Table of Contents
Answer to question 1..................................................................................................................2
Answer to question 2..................................................................................................................3
Answer to question 3..................................................................................................................4
References..................................................................................................................................6

MARKETING MANAGEMENT2
Answer to question 1
The types and functions of marketing intermediaries are:
 Agents & brokers- They work on behalf of the producer and sell the product to the
final user.
 Wholesalers- They own the products they sell and sell it to other intermediaries like
retailers at a higher price.
 Distributors- They are like wholesalers but, they maintain a close relationship with
their suppliers and sell the products.
 Retailers- They purchase the products from various market intermediaries and sell it
directly to the end users for more profit.
Large Business- Distributors are very important for large businesses because it help
large business like manufacturing industries to focus on manufacturing activity and meet the
customer’s needs (Agogue et al., 2017). They helps in effectively performing certain tasks
like selling, promotion, customer service, marketing research and financing.
Small Business- Brokers are very important for small businesses because it helps in
proper advice to the small business for sale and determine appropriate price for doing the
business.
Additional marketing channels helps in reaching the target market in following ways:
 E-mail marketing- It helps promoting through e-mails and more investments is not
require.
 Display marketing- It includes designing of ads using graphics & pictures that can
attracts the demographic segmentation according to consumer behaviour