STP Strategy and Marketing Mix of Sainsbury

This report discusses the STP strategy and marketing mix used by Sainsbury, the second largest supermarket chain in the UK. It explores the segmentation, targeting, and positioning strategies employed by the company to attract and retain customers. The report also delves into the elements of the marketing mix, including product, price, place, promotion, people, process, and physical evidence. Additionally, it assesses the relationship marketing tactics used by Sainsbury and their impact on the company's overall strategy.