Developing Marketing Plan for P-Cubed Plastic Pollution Preventers App

Running Head: MARKETING MANAGEMENT
MARKETING MANAGEMENT

MARKETING MANAGEMENT 2
Executive Summary
The main aim of this report is to develop marketing plan for P-Cubed Plastic Pollution
Preventers App. This report evaluated that marketing segmentation; targeting and positioning
could be used by P-Cubed app to influence the customers. It is also assessed that different
marketing strategies could be used by P-Cubed Plastic Pollution Preventers App to increase
the market share of company. It is also determined that different marketing tactics could be
used by P-Cubed Plastic Pollution Preventers App such as product, price, distribution and
promotion strategies. It is also evaluated those different ways of controlling the marketing
initiatives such as return on investment, competitor’s response, and feedback.

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Table of Contents
Introduction................................................................................................................................3
Introduction – Overview of the app or new app, purpose, scope and limitations......................3
Situation analysis.......................................................................................................................3
Porter’s Five Force Model......................................................................................................3
Bargaining power of buyers................................................................................................4
Bargaining power of Suppliers...........................................................................................4
Threat of New Entrants.......................................................................................................4
Threat of substitutes............................................................................................................4
Rivalry among existing competitors...................................................................................4
PESTLE analysis....................................................................................................................4
Political factors...................................................................................................................5
Economic factors................................................................................................................5
Social factors.......................................................................................................................7
Technological factors..........................................................................................................7
Environmental factors.........................................................................................................7
Legal factors.......................................................................................................................7
Mission.......................................................................................................................................8
Marketing objectives..............................................................................................................8
Financial Objectives...............................................................................................................8
SWOT analysis.......................................................................................................................8
Issue identified........................................................................................................................9
Market segmentation and target market...................................................................................11
Positioning approach............................................................................................................12
Marketing Tactics.....................................................................................................................13
Price strategies......................................................................................................................13
Promotion strategies.............................................................................................................14
Distribution strategies...........................................................................................................15
Conclusion................................................................................................................................17
References................................................................................................................................18
Appendix..................................................................................................................................21
Controls....................................................................................................................................21

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Introduction
This report presents the situation analysis by using different techniques such as PESTLE
analysis and Porter’s five force model. It also explains the marketing strategies by using the
segmentation, targeting, and positioning. It also determines the marketing tactics by using the
product, price, place, and promotions. It also focuses on control by using different strategies.
It also presents certain milestones could be effective for making reliable marketing plan
(Mathiyazhagan, Haq, & Baxi, 2016).
Introduction – Overview of the app or new app, purpose, scope, and limitations
P-Cubed Plastic Pollution Preventers App will support Queenslander to consider how much
plastic they use in their daily routines and its environmental effects. The app will permit users
for recording the quantity of plastic used and makes a better selection while buying products
and selecting reusable and recyclable plastic bags. By considering this, the company may
decline the 8 million tonnes of plastic that flows into waterways of globe, landfills, and
oceans each year. Moreover, this app would be unique due to certain causes like it will permit
users in order to track the plastic use and it has been intended particularly with young
Queenslanders in mind. The limitations of this App are expensive services and covers only
Queenslander.
The scope of the Report
The main aim of this report is to identify the internal and external factors affecting the plastic
industry by using SWOT and PESTLE analysis. It also addresses the marketing tactics by
using the products, prices, distributions, and promotions.
Situation analysis
Porter’s Five Force Model
The porter five force models can be effective for assessing the rivalry of Australia market in a
significant way. It involves the bargaining power of suppliers, and buyers, new substitutes,

MARKETING MANAGEMENT 5
threats of new entrants, and rivalry among existing competitors. It is explained as given
below:
Bargaining power of buyers
P-Cubed’s free multi-platform app can face higher bargaining power in Australia because of
the low availability of the same products and services. Furthermore, there is low switching
cost for purchasers in longer-term. The condition of higher purchasing power indicates the
price sensitivity so that, a company can influence the customers by providing low-cost plastic
services (Nagy, Schuessler, & Dubinsky, 2016).
Bargaining power of Suppliers
The bargaining power of supplier is lower due to availability of different substitutes in the
marketplace. Therefore, suppliers should focus on the consumers by developing a favorable
image and association of products and services towards the corporation (Nagy, Schuessler, &
Dubinsky, 2016).
The threat of New Entrants
There is high threat of new entrants because P-Cubed’s free multi-platform app is very costly
that cannot be imitated by competitors. It indicates that there is high threat of new entrants
because of higher initiation expenses (Lewis, Gertsakis, Grant, Morelli, & Sweatman, 2017).
Threat of substitutes
There is low threat of substitute products that can be favorable for the company to effectively
deals in Queensland. Because, customers cannot easily switch to another substitute because
P-Cubed’s free multi-platform app has unique concepts (Lewis, Gertsakis, Grant, Morelli, &
Sweatman, 2017).

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Rivalry among existing competitors
There is a higher rivalry between existing rivalries hence it can be stated that P-Cubed’s free
multi-platform app can face the issue in order to compete with current rivalry and creates a
favorable picture in the marketplace (Wesley & Barczak, 2016).
PESTLE analysis
A PESTLE analysis is used to assess the external condition for P-Cubed’s free multi-platform
app.
Political factors
Political factors are related to how and to what extent a government may intervene in the
Australian economy. Political factor entails trade restriction, labor regulation, environmental
law, tax policy, tariffs, tax policy, and political stability. In Australia, government supports
recyclable and reusable plastic bags that can favorably impact on P-Cubed. Moreover, the
Australian government focuses on health awareness initiatives that may favorably impact on
business growth (Lin, Chen, & Chiu, 2015, June).
Economic factors
Australia Interest Rate
(Source: Lin, Chen, & Chiu, 2015, June).