The assignment content revolves around the marketing plan of Hotel Marriott, highlighting various strategies to promote their offers and services. These include leveraging social networking sites, personal e-mails, and tourism websites to attract a large number of customers. Additionally, the report suggests organizing events and concerts during festivals to increase customer footfall and boost sales. Furthermore, the company can tap into its culturally diverse workforce to satisfy customers, leading to repeat business and increased revenue. The plan also emphasizes acquiring existing hotels in the UK and other parts of the world to expand market share, establishing lower-budget hotels for middle-class consumers, and maintaining strong relations with visitors through regular feedback and contact. The report concludes that marketing management is crucial for introducing new products and services successfully, and Marriott's strengths can help it overcome market challenges.
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