Strategic Hotel Management: Analysis, Strategies, and Recommendations

STRATEGIC HOTEL MANAGEMENT

STRATEGIC HOTEL MANAGEMEN 1
Contents
Introduction................................................................................................................................2
Environmental Analysis.............................................................................................................2
Macro-environmental Analysis..............................................................................................2
Porter’s five forces..............................................................................................................2
SWOT Analysis..................................................................................................................4
Porter’s Generic Strategy....................................................................................................5
Micro-environmental Analysis...............................................................................................6
Mission, vision...........................................................................................................................6
CSR............................................................................................................................................6
Objective and Goals...................................................................................................................6
Strategic Direction.....................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

STRATEGIC HOTEL MANAGEMEN 2
Introduction
Strategic management is the process of analysing, monitoring and evaluating the
performance of an organisation. The process helps to attain the success in the organisation by
adopting effective strategies by analysing the environment. In this report, the discussion is
made on the strategic management (Noe, Hollenbeck, Gerhart, & Wright, 2017). XYZ Hotel
has been taken into consideration in order to analyse the environment. XYZ Hotel
Corporation is a hotel that operates under the hospitality industry offers the services of hotels,
resorts and vacation properties. It also implemented that the HOTS framework in the
organisation in order to train the staff to provide effective services to consumer. HOTS is a
framework to provide the training to employees (Cox, 2018).
At the beginning of this report, the external and internal analysis of XYZ Hotel will
be discusses. After that, the report focuses on mission, vision, and CSR activities of an
organisation. At the end, the recommendation is given in order to provide the strategic
direction in order to overcome the challenges and issues.
Environmental Analysis
Macro-environmental Analysis
Porter’s five forces
The threat of new entrants
The threat of new entrants of the company is high as there is minimum capital is
required to enter the industry. It is observed that the government also support the hospitality
industry in terms of providing the subsidies. As per the hotel, it expanded the business in
different regions due to which it has to adopt the different rules and regulation. It is also