Marketing Management of Marks & Spencer Assignment

Marketing Management

Executive Summary
In this report is will use PESTLE analysis as strategic tool, it helps to identify external
factors that impact on Marks & Spencer business activities and functions. Furthermore,
marketing mix 7Ps is the best model as it helps to understand company strength and abilities
working under retail sector. It will discuss that organization is creating new marketing mix
strategies better than before marketing mix plan to achieve gaps between firms and its present
marketing strategies and outside business environment.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduction about M&S and retail industry................................................................................3
Marketing audit, outlining all over market attractiveness, either there is potential for market
growth..........................................................................................................................................4
Marketing mix of firm.................................................................................................................9
Innovation in New Marketing Mix............................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing management is organizational discipline which focussing on applicable
application of marketing orientation, methods and techniques inside companies and enterprises
and on management of organization's marketing activities and resources. Marketing management
is very important for business as it helps to understand clients needs and requirements (Bagozzi
and et.al., 2018). It supports to improve service and products to satisfy consumer needs, many
organizations are using this technique to reach its target or potential customers. Increase
visibility of brand, help to build credibility and authority, creates trust and loyalty, improve
brand recognition and awarenesses, develop long lasting relationships with customer are the
several benefits of marketing management.
Marketing management give many opportunities to any business and also help to improve
and better image in marketplace. Overall report is based on retail industry and M&S company,
this study explain brief introduction about industry and organization in begging of this report. It
clarifies marketing audit and outlining all over market attractiveness and also explain whether in
market is any potential for market growth. This study justifies, marketing mix of organization
and explain firm's service or product mix. Furthermore, it defines new marketing mix actions or
strategies to achieve gaps between organizations present in external environment and marketing
strategy.
MAIN BODY
Introduction about M&S and retail industry
Industry Overview-
Retail sector includes department stores, market stalls, shops, internet retailers and door
to door sales people. Retail industry is important to UK economy, they help through generate
billions of retail sales. In UK retail sector has raised as one of the most dynamic and rapid
growth industries due to entry of many new players. It can be divided into two broad categories
such as unorganized retail and organized retail. Retail sector provide several employment
opportunities to residential people within UK as it helps to live their life happily and support in
economy growth. It includes any individual or business include with selling goods directly to
customers. Wholesale sector, manufacturing sector and logistics sector are the three different
types of sector included in Retail industry. Marks and Spencer is considered in retail industry,
they operate their business in UK and work under this sector since for so long.