Marketing Management: Concept, Role, and Market-Oriented Factors for Organizational Objectives

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Added on 2023/06/17

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This report discusses the concept and role of marketing in accomplishing organizational objectives. It also covers market-oriented factors and delivering perceived value to customers. The report focuses on Coca-Cola in Nigeria and includes references for further reading.

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Marketing Management: Concept, Role, and Market-Oriented Factors for Organizational Objectives

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