Marketing Management for Oxjam Musical Event

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

1MARKETING MANAGEMENT
Executive Summary
The report has thrown light on the different kinds of marketing strategies which can be
beneficial for the overall success of the event of Oxjam in an accurate manner. Furthermore,
the marketing mix and the STP analysis have been conducted which helped in managing the
global aspects of the Oxjam in such a way that will be helpful in beating poverty in the
community of United Kingdom. Through the help of crowdfunding, the entire aspects of
managing the poverty of the individuals can be solved with the proper implementation of the
strategies effectively.

2MARKETING MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Definition and Classification of Special Event..........................................................................2
Scope and Impact of Marketing and Events Within Organization............................................3
Description of Marketing Mix and Role of Marketing Strategy................................................3
Application of Basic Event and Marketing Concepts................................................................5
Segmentation, Targeting Positioning Analysis......................................................................6
Risk Management and Evaluation.........................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................9

3MARKETING MANAGEMENT
Introduction
The report helps in the overall analysis of the special event “Oxjam Musical Event”
which is based in the United Kingdom. The description of the special event is required to be
analysed along with the impact of the marketing strategies within the organisation. The
marketing mix of the trade exhibition is necessary to be done which will be beneficial for the
evaluation of the success of the organization successfully.
Definition and Classification of Special Event
The special event is the occasion or the function which helps and aims in generating
the money for the community group which requires proper planning for transportation along
with other aspects which will be beneficial for the successful completion of the event in an
accurate manner. There are different kinds of special events which are luxurious wherein
there is a high level of complexity along with suitability for the various groups.
There are different events which are being classified under the special event are the
different fetes, music festivals along with trade shows which will be beneficial for the raising
of the funds in an effective manner.
The “Oxjam Musical Event” is being conducted which helps in raising funds and
generate income which will boost the assets of the organization to continue their operations
successfully. The special event “Oxjam Musical Event” helped and assisted in improving
their reputation by beating poverty in the different areas in an efficient manner. The
sponsorships provided to Oxjam are the University of Nottingham, Breeze Magazines along
with CP Walker and Sons (Oxfamblogs.org. 2018).