Marketing Management | Presentation

MARKETING
MANAGEMENT

INTRODUCTION
Behavior of consumers with respect to purchasing a product is
influenced by wide range of factors or elements. Consumer
behavior refers to the study of the methods through which groups,
individuals and organizations select, purchase, utilize and dispose
of products, ideas, experiences and services for satisfying their
wants and needs (De Mooij, 2019).

The product used for analysing the five stage model of decision
making was Samsung S10 mobile phone. The analysis identifies
how Smartphone purchase decision is influenced at different
stages. In addition, a specific recommendation is developed in the
presentation to understand and improve decision making process
and provide better customer experience.
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Finding and analysis
Consumer behavior is the study of how people are making
decisions about spending their important and valuable resources
such as effort, money and time on any product or service for
consumption (Shin & et.al., 2018). In this study it has been
identified and analysed that while purchasing smart phone a
customer is highly influenced by factors such as price, design and
brand.