Market Analysis of Woolworths Supermarket Industry in Australia

Research Project
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Executive Summary
Market analysis is the procedure of analysing the market so that appropriate strategies can
be frame to attain growth and success. Supermarket industry is the rapidly growing sector in
Australia and Woolworths is the leading supermarket group. Macro and micro environment
analysis assist in determining the impacts that the factors of business environment have upon
operations of company. Different types of segmentation help in segmenting the market based on
specific characteristics and aspects.
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Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Analysis of macro environment...................................................................................................4
Analysis of micro environment...................................................................................................6
Customer segmentation...............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENECS..............................................................................................................................10
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