Marketing management

Marketing Plan of Wiggo supermarkets
The objective behind developing marketing plan for Wiggo supermarkets is to
attract customers and increase its sale.

Targeting
The targeted people for Wiggo supermarket, will be men and women
which fall under the category of middle income level.

Positioning
 It can be defined as the way in which a brand or organization places
itself in marketplace.
 Wiggo supermarket, will be positioning itself as discounted retailer in
Chinese market

Marketing tools and techniques
 In terms of marketing tools and techniques, the brand will be using variety of
tools in order to create awareness among people in market and create
awareness among them

Buyer behaviour
 In order to achieve higher sales and profits, it will be required by Wiggo
supermarket to understand behaviour of people in Chinese market.

Implementation
 A team of personnels will be developed in order to implement the
above stated marketing plan.

Evaluation
 After evaluating the above mentioned plan, It can be stated that there
are some changes required in the plan.
 Wiggo supermarket needs to invest more resources and efforts in
order to create more awareness among people in Chinese market.

Marketing mix:
 It is a set of marketing practices, actions or tactics which is used by
the company in order to promote its products and brand in market.
 It consists of 4 P's: Product, Price Place and Promotion

 Product: Planning to enter into retail industry with the launch of supermarkets
owners of Wiggo has to offer wide range of products that satisfy the needs and
wants of people.
 Price: Already there are large number of supermarkets that are operating in UK
such as Aldi, Lidl and Tesco etc. who are making valiant efforts to attract customers
and retain them for long periods.

 Place: The Wiggo Supermarket Company is targeting huge market of UK and
European countries.
 Owners are planning to open supermarkets at different locations of the selected
market so as to enhance the reach of customers.
 Promotion: Looking at the present market, there are several marketing and
promotional tools available that are helping the course of companies irrespective to
their sector in creating awareness of the products and services and attract large
number of audience.

 Promotion: Looking at the present market, there are several marketing and
promotional tools available that are helping the course of companies irrespective to
their sector in creating awareness of the products and services and attract large
number of audience.

THANK YOU