Marketing and Management: Strategies for Success - Desklib

This presentation discusses the marketing and management strategies for success of BizOps Enterprises, an Australian company that offers innovative and exclusive product range along with quality services. The presentation covers their employee guidelines, risk management policy and procedures, code of conduct, and supplier policy. The company's success factors include better quality of services and products, cost-effective and time-efficient development process, well-trained employees, and well-known brands. Their marketing strategy includes electronic and print media, e-marketing, e-commerce, and physical shops. Desklib provides access to study material, solved assignments, essays, and dissertations on this topic.

Marketing and
management

Introduction
 In 1998, Simon Greig, Natushka Greig and
Devon Mersydale founded BizOps Enterprises.
 Currently it has 150 retail, online and phone
order outlets in Australia.
 It offers innovative and exclusive product
range along with quality services and tries to
make an environmentally sustainable business.
 The company targets customers who look for
innovative and quality products, and those who
prefer eco-friendly solutions.
 Their marketing strategy includes electronic
and print media, e-marketing, e-commerce and
physical shops.

Introduction
 The main success factors of the company is
that it provides better quality of services
and products so that the customers can be
satisfied
 The development process of the company
is cost-effective and time-efficient as well
 The employees who are working in the
organization are trained so that their level
of skills can be used to increase the
productivity level
 The brands of the company are well-known
among the customers, which results in
increasing the level of profits

Employee Guidelines
 The suppliers need to maintain company
standards.
 When needed, suppliers are chose based on
priority, and in case of ingoing suppliers,
service agreements are made.
 Decide payment terms before the purchase
and the documents should be in order.
 Products should have insurance an agreed
document for damaged products with
suppliers.
 Keeps the suppliers update and goes through
necessary processes for late payment of the
suppliers.

Risk Management Policy
Risk management is a process where management identify, analyse,
evaluate and treat risks (Bromiley et al. 2015). The policy committee-
 Ensures that the company has proper legal documents to manage
risks effectively.
 Directs the process to manage risks, analyse the reports, inform the
board and make recommendations regarding the risks.
 The responsibilities of the managing directors are-
 To recommend the committee on the policies and procedures of risk
management.
 To review the incidents and advice the committee on the issues that
are affecting the company’s production and service.
 To look after the implication of training.

Risk Management Procedures
 The company communicates and consults with the
stakeholders so that the risk can be managed at each
and every step.
 This will help in providing a better solution with respect
to the risks that may take place in the organization
 The context of the risks need to be established so that
the right experts can be allocated in minimizing the
occurrence of the incident
 The risks also needs to be identified so that it can be
mitigated and recorded as well so that in the future it
can be averted

Risk Management Procedures
 The company follows the standard procedure
of identifying, rating, controlling, monitoring
and reporting the risks. (Pritchard 2014)
 The employees must complete the risk
management training and imply them in the
workplace.
 Factors such as death, injury, financial loss of
the company, property damage, quality
damage, negative publicity, legal issues are
considered as risk.
 Every business decision goes through risk
assessment before turning into action, and
records the information regarding them.

Code of Conduct
 Employees must avoid conflict of interest, and inform the
management if any it arises.
 Maintaining company confidentiality is obligatory for
every employee.
 The company reserves all the intellectual property rights
for the work of its employees.
 Without proper authorization, employees should
comment on the company publicly.
 Usage of social media should not affect the company
reputation.
 Employees must not involve themselves in other

Code of Conduct
 Not exhibit unprofessional behavior or
lack of competitiveness.
 The company does not tolerate
harassing, bullying and discriminating
other employees.
 Employees must help in creating a
healthy and safe workplace.
 Employees should not abuse drugs or
alcohol, smoke, gamble on company
premises.

Code of Conduct
 They must maintain attendance,
job performance and integrity.
 Without permission, employees
must not use company’s electronic
resources for personal purpose.
 The company takes action against
employees, who breaches the code
of conduct. Serious misconducts
like sexual harassment, racism,
defrauding, and violence can result
into termination of the employee.

Code of Conduct
 The general manager of the company needs to enquire
in to the complaints that are being lodged by the
employees so that it can result in lessening of such
complaints and the issue is addressed properly
 The manager should also present the decisions regarding
the complaint that is made in a written format so that it
can help in setting a standard amongst all the
employees

Supplier Policy
 The company should follow below mentioned steps while
managing and choosing respective suppliers
 Selection of supplier
 Negotiating terms of payment
 Maintaining proper and regular relationship with creditor
 Need to follow different requirements of law, ethics,
copyright and privacy

Reference List
 Bromiley, P., McShane, M., Nair, A. and Rustambekov, E.,
2015. Enterprise risk management: Review, critique, and
research directions. Long range planning, 48(4), pp.265-
276.
 Pritchard, C.L. and PMP, P.R., 2014. Risk management:
concepts and guidance. Auerbach Publications.