Hershey`s Marketing Plan Report
Added on 2021-06-17
18 Pages4375 Words69 Views
Business DevelopmentLeadership Management
|
|
|
Running head: MARKETING MANAGEMENT Marketing management
Marketing management Executive summary The main aim of this task is to outline and explain the marketing plan for kisses chocolate whichis one of the attractive brands of Hershey Corporation. It is the continuation part of theassignment one. The organization provides wide range of chocolates and other beverage productsin the international market. Hershey Corporation is still leading producer and manufacturer ofexcellence chocolate in the North America as well as a global leader in sugar and chocolateconfectionery. Here is the discussion about the mission, vision, marketing objectives andstrategies of Hershey Company. It shall be noted that the firm ships its kisses chocolates in morethan 50 countries worldwide. The paper explains that how Hershey gain competitive advantageswithin the organization. 2
Marketing management Table of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Situation analysis.........................................................................................................................................5SWOT analysis............................................................................................................................................6Marketing goals and objectives...................................................................................................................7Segmentation, targeting and positioning......................................................................................................8Marketing strategies....................................................................................................................................9Monitoring and control..............................................................................................................................11Contingency plan.......................................................................................................................................12Conclusion.................................................................................................................................................12References.................................................................................................................................................13Appendices................................................................................................................................................16Performance of Hershey Company............................................................................................................163
Marketing management Introduction Hershey Company is one of leading companies in the United States which is incorporated by Milton Hershey. The organization is a leader in the world of kisses chocolate. Furthermore, here is the discussion about the marketing plan which is implemented by the organization for promotion and selling of the kisses chocolate in Australia. It has been noted that Hershey has become a global leader in the field of collaborating and co-branding with other organizations to create a new products and services. With innovations and effective strategies, the company has been able to handle the obstacles and issues of the marketplace. Kisses chocolate product has been selected in the task. It is one of the attractive and well known brands of the firm. The report also focuses on the Australian external market that could affect the progress of the firm. The paper explains the situational analysis that is done by Hershey in the Australian country to implement a new marketing plan in the marketplace (David, 2011). Marketing objectives, segmentation, targeting, positioning (STP) strategies and marketing mix strategies have been explained in the task. Lastly, an appropriate budget is made by the company to initiate the business activities and operations successfully. Marketing plan is made by the company in an effective way so that it helps in estimating the future risks and challenges in the competitive market. Also, it will help to stand out against the rivalries and further will help in making a strong and attractive image in the eyes of the consumers. More detail of the task has been detailed below. The chocolate industry is growing and leading worldwide. Hershey Company is well-known food Corporation with its headquarter is located in Hershey, Pennsylvania. The company was incorporated in 1894 in the United States. They have three mega-distributors’ centers with labor management systems and modern technology (Harsheycompany, 2018). The company’s products are sold in more than 60 countries across the world. Hershey chocolate is available across the United States due to their wide and attractive network of distribution. The organization is a member of the world Cocoa foundation. Apart from this, it is associated with Giant center and Hersheypark stadium. The core values include collaborate, deliver, develop, question, innovate and inspire (Harsheycompany, 2018). It has been analyzed that Hershey is a global leader in the global market. The organizational structure of Hershey is unique and strong. 4
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Environmental Analysis of Hershey's Kisses Chocolatelg...
|14
|1657
|240
Hershey Kisses Marketing Strategylg...
|7
|1918
|212
Sustainable Marketinglg...
|17
|4058
|67
Sustainability in Marketing: Hershey’s Companylg...
|20
|4132
|83
Marketing Strategy and Plan of Nestlelg...
|13
|3604
|220
Marketing Strategies for Desklib Online Librarylg...
|14
|4416
|88