Role of Marketing Manager and Opportunities for Innovation in Mark and Spencer

Table of Contents
INTRODUCTION .............................................................................................................................3
Overview of the organisation .......................................................................................................3
Aspects of a marketing manager roles...........................................................................................3
Current and relevant trend of the marketing..................................................................................4
Opportunity for innovation by disrupting the status quo..............................................................6
How disruptive innovation of technology help to grab the opportunities.....................................8
.........................................................................................................................................................11
CONCLUSION ...............................................................................................................................11
REFERENCES.................................................................................................................................12

INTRODUCTION
Modern concept of the marketing consider the customer's needs and wants as the guiding
spirit and concern for delivery of such services or goods that can satisfy customer's needs in most
effective manner. Hence, marketing start with the identification of customer needs and then plan
the product of product and service accordingly in order to provide a maximum satisfaction
(Dikcius and et. al., 2021). Marketing is a practice of increasing the awareness, consideration,
purchase and preference for any service or product through the customer driven benefits,
packaging, placement, advertising, pricing and promotion. In organisation, disruptive technology
displaces the established technology and shakes up an industry and a ground breaking product
which create a totally new industry. Firm chosen in this report is Mark and Spencer retaking
company. It is situated in UK. Michael Marks and Thomas Spencer has founded that organisation
in 1884. This report will be based on the role of marketing manager, current and relevant trend of
marketing with along with the theoretical knowledge of the brand company will demonstrate the
opportunities for an innovation by disrupting the status quo.
Overview of the organisation
Mark and Spencer was founded by tow partner Michael Marks and Thomas Spencer in
September 28, 1884. Its headquarter is in London, United Kingdom. is engaging in the retail of
food, clothes and home products. It is operating through United Kingdom and international
geographical division or segment. UK's segment consist of UK retail and other franchise
operations. International segment involve Mark and Spencer personally owned business in Asia
and Europe and international franchise operation.
Aspects of a marketing manager roles
Marketing manager is a hub of the sales administrative and he occupies a place of the
pivotal importance. Marketing manager embraces all functions, as far as the sales organisation is
concerned. Role of the marketing manager vary widely form organisation to organisation. It
depend upon nature and size of the business. In relation to the Mark and Spencer, its marketing
manager play essential role which are mentioned below:

 Planning for future- Marketing manager has to plan for a long range sales practices. It
include decision related to the are of marketing, nature and number of the products to be
distributed and to adopted the sales policy. In relation to Mark and Spencer, its mange
prepare a sale budget that help in providing the information of expected revenue, expenses
and sales.
 Advising the top management- An actual office operation re to be brought to the notice
of company's top management, as to what exactly is happening in his department (Ferro-
Soto and et. al., 2022). In relation to Mark and Spencer, its marketing manager give ideas
regarding expansion programs and how to attain these program successfully.
 Train the sales force- The marking manager, along with the training intradepartmental
head, plan to train the new employees. In Mark and Spencer its market manager provide a
continuing training in a form of the refresher course for existing workers to provide the
information regarding operation of the business viz, house customer, house policies,
employee's plan of the pay and benefits and many more.
 Direction and coordination- Marketing manger play an essential rile by selecting band of
the sales executive, salesmen, assistants, clerical, who might not be performing well in the
absence of coordination and direction. In relation to the Mark and Spencer, its marketing
manager promote the coordination by minimising workplace conflict and bringing about a
unity in diversity.
 Design viable sales policy- In organisation, formulation of the sales policy call for
divergent element that decide an exact nature of it which is a foundation for marketing of
the goods (Lin and et. al., 2021). Sale policy should consider the price, discount, ways of
distribution, types of product, term of payment, extent of publicity and many more, in
relation to the Mark and Spencer it marketing manager is liable for these effective
implementation. Much depend on efficiency of the marketing manger to make it so.
Current and relevant trend of the marketing
Marketing trend is considered as anything which alter the market where a company
operates. It could be anything as fa reaching as the artificial technology and as industry specific as
the new regulations. The marketing trend allow a company to break boundaries of a market.
Marketing trend put forwards opportunities and ideas. The trend allows a brand to communicate