logo

Marketing Management and Digital Communications - Assignment

16 Pages3263 Words32 Views
   

Added on  2021-06-17

Marketing Management and Digital Communications - Assignment

   Added on 2021-06-17

ShareRelated Documents
Running head: MARKETING MANGEMNT AND DIGITAL COMMUNICATIONSMarketing plan for Ingogo CompanyName of the studentName of the universityAuthor Note:
Marketing Management and Digital Communications - Assignment_1
2MARKETING MANGEMNT AND DIGITAL COMMUNICATIONSTable of ContentsPart 1................................................................................................................................................4Executive Summary.....................................................................................................................4Introduction..................................................................................................................................5Situation Analysis........................................................................................................................5SWOT Table................................................................................................................................6SWOT Analysis...........................................................................................................................6Part 2................................................................................................................................................7Problem Statement.......................................................................................................................7Segmentation...............................................................................................................................7Targeting and Positioning Approach...........................................................................................8Part 3..............................................................................................................................................10Marketing Objectives.................................................................................................................10b. Financial Objectives and Goals.............................................................................................11Formulation of a detailed Marketing Strategy...........................................................................12Application of Marketing Mix...................................................................................................12Implementation..........................................................................................................................13Budget Allocatin for Promotional Mix......................................................................................13Conclusion.................................................................................................................................14
Marketing Management and Digital Communications - Assignment_2
3MARKETING MANGEMNT AND DIGITAL COMMUNICATIONSReferences..................................................................................................................................15
Marketing Management and Digital Communications - Assignment_3
4MARKETING MANGEMNT AND DIGITAL COMMUNICATIONSExecutive Summary The following report is based on the study of the different kinds of marketing concepts andapplication of marketing principles by the management of Ingogo Company in Australia. Thecompany provides app booking services through internet. The report starts with a brief yetcompact introductory paragraph which provides the details about the company and alsohighlights the situational analysis and the different internal and external factors that have animpact on the business. The report gradually progresses with the discussion of the main conceptsof marketing namely the targeting, positioning and segmentation of the market by themanagement of the company. The report also presents a detailed financial objective of thecompany along with a rough plan for the promotional and marketing mix of the organization inthe coming days. The providence of the financial aspects and the promotional campaigningstrategies has increased the scope of the following project. Any future report on the same topiccan receive large scale information from this particular report.
Marketing Management and Digital Communications - Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Marketing Planning of Ingogo
|16
|3597
|38

Marketing Management and Digital Communication in Ingogo Cab Service
|21
|3688
|275

Marketing Management & Digital Communication
|16
|3702
|54

Marketing and Digital Communication Strategy of Ingogo
|13
|3901
|265

Market Research and Marketing Planning on Information Technology
|15
|3768
|458

Strategic Marketing Plan for INGOGO Taxi's New App
|16
|3608
|374