Marketing Objectives and Strategies of Cadbury Chocolate

Running head: MARKETING
Marketing
March 21
2019

MARKETING 1
Table of Contents
Introduction................................................................................................................................2
Overview of Cadbury Chocolate............................................................................................2
Marketing Objectives.............................................................................................................2
Marketing Strategies..............................................................................................................2
Segmentation......................................................................................................................2
Target Market.....................................................................................................................3
Positioning..........................................................................................................................3
Internal Analysis....................................................................................................................3
SWOT Analysis.................................................................................................................3
External Analysis...................................................................................................................4
Economic Forces................................................................................................................4
Technological Force...........................................................................................................4
Political Force....................................................................................................................5
Competitors........................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................7

MARKETING 2
Introduction
The aim of this paper is to present the critical reflection in relations to marketing objectives
and strategies of Cadbury Chocolate. The paper is based on highlighting the factors that
majorly influence the marketing objective of the company.
Overview of Cadbury Chocolate
Over the years, Cadbury is ruling the industry of chocolate with its new and attractive
techniques and flavors. Cadbury is one of the confectionary business owned by Mondelez
International. The company has achieved the second-largest position across the world. It has
successful operations in around 50 nations globally. The chocolate for which company is
known in the market is Dairy Milk Chocolate (Cadbury, 2019).
Marketing Objectives
Being one of the leading organizations in the industry, Cadbury desires to touch all the
segments of the community. According to the analysis, I would like to highlight that Cadbury
wants to offer its products on diverse festivals and occasions. Besides this, it wants to place
its product at every single corner of the location where it operates it business, for this,
company not just place its products at supermarkets but it also delivers to small stores and
departmental stores through its fast distribution channels (SEC. Gov, 2019).
Marketing Strategies
Segmentation
Cadbury has divided its market depending on demographics, psychographics, and geographic
segmentation. As per geographic segmentation, it has expanded its operations in diverse big
cities, suburb markets, and towns. As per demographic segmentation, the company has
divided the market based on gender, income, and age group. Besides this, as per