Marketing Strategies of Etihad Airways

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Added on  2023/03/21

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AI Summary
This report examines the marketing strategies of Etihad Airways, a leading airline in the Middle East. It covers topics such as market orientation, 5C's of marketing, market information collection, segmentation, targeting, positioning, and the 4P's of marketing. The report provides insights into how Etihad Airways approaches these marketing topics and their impact on the airline's success.

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