MARKETING. Marketing Name of the Student Name of the Un

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
The importance of the tourism in the modern business is observed to be notably high.
The tourism industry is seen to have a rapid expansion with the new organizations entering
the market. The significant growth of the mentioned industry is one of the fundamental
factors that trigger the organizations to enter the market and conduct their business
procedures with an attempt to improve the financial stability of the organizations (McManus,
2013). Apart from this, the benefits that the tourism introduces to a particular society in the
form of the employment, economic development, societal development or the improvement
in the infrastructure play a crucial role in favour of the organizations in achieving the tax
relaxation or the land lease from the part of the governments which influences the business
organizations to enter new market (Webster & Ivanov, 2014). The paper is focused in the
elaboration of the case of Brisbane international cruise terminal. In addition to this, the paper
analyses the positives and the negatives that the chosen case have on the community well-
being. Apart from this, the paper identifies the factors that are leading to the positive and the
negative impacts of the mentioned case. Along with that, the paper includes some important
suggestions for the sustainable improvement in the specific location. Apart from this, the
paper provides an overview of the lessons that are learnt from the chosen case.
Identification of the impacts:
The chosen case covers the construction of the new Brisbane International Cruise
Terminal that is being built in Queensland, Australia. The construction of the terminal was a
solution to the concerns of the expansion of the 62% of the cruise ships that are operating in
the Australian market (Portbris.com.au, 2019). It is expected that the mentioned percentage of
the cruise ships will have an expansion in the length by 270m by the year 2020
(Portbris.com.au, 2019). Apart from this, the urge of the government in improving the
infrastructure to accommodate the largest cruise ships is seen to be an influential factor in the
development of the new terminal. As a result, the government initiated the construction in the

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mid-year of 2018 which is scheduled to be completed in the year 2020 (Portbris.com.au,
2019). The mentioned project is currently carried out by the Port of Brisbane with an
estimated investment of 158 million Australian dollars (Portbris.com.au, 2019).
Positives:
The completion of the project will make sure that it be the gateway of the south east
along with that, it offers the regional and the tourism opportunities. The terminal will be
significant for the government in developing the society and the infrastructure of the Brisbane
in terms of conducing improved business. The mobility inside the port premises will be
significantly improved with the addition of the two air bridges which are seen to be important
part of the project. As a result, the speed in the business conduction will increase (London &
Lohmann, 2014).
The mentioned project has the potential to satisfy the much discussed need of the
tourism infrastructure of Brisbane. The project will be significant for the increment in the
tourism activities in Brisbane and along with that, the increment in the tourism activities will
enable the government to develop the infrastructure of the city and along with that, the
increased tourist activities will help the government to improve the rate of employment in the
region. The scope of developing the society with the completion of the project is pretty
evident with the fact that the project will provide 245 number of new jobs during the
construction and adding to that, the project has the potential to offer 49 operational jobs per
year over the next 20 years (Portbris.com.au, 2019). The numbers of the employment is
expected to rise with the increment in the business conduction in the region through the new
terminal.
Considering the economic aspect, the mentioned project has the potential to contribute
1.3 billion US dollars to the economy of Queensland (Portbris.com.au, 2019). In addition to

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this, the project is expected to use the undeveloped and under-utilised land and that provides
the opportunity for a significant economic development in the region.
Negatives:
The detrimental impacts of the project is seen to be notably limited. As the project
offers considerable number of benefits in the economic and societal aspect, the much required
backing from the part of the government is significantly present in the completion of the
project. However, the government and the parties associated with the construction of the new
terminals are concerned regarding the impact of the project on the environment of the
neighbouring areas. The construction work has the potential to affect environmental stability
of the region. With the increment in the intensity of the construction work for meeting the
deadline of the project, the green environment of the region is expected to face a significant
impact in maintaining the stability (Eledi & Kuusaana, 2014). On the other hand, the
completion of the project will increase business activities through the port and that has the
potential to affect the normalcy in the ecological balance of the region.
Analysis of the factors and processes that contribute to these impacts:
(Information Courtesy: Atrf.info, 2019)