Marketing Management: Analysis of Marks & Spencer's Clothing Portfolio in UK Retail Market

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction:...............................................................................................................................2
Organizational Overview:..........................................................................................................3
Strengths of the Strategy:...........................................................................................................4
Dynamics and the modern Trends of the UK retail market considering the selected portfolio:7
Recommendation:....................................................................................................................10
Conclusion:..............................................................................................................................13
References:...............................................................................................................................15

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Introduction:
The modern business world is observed to be significantly competitive. The intense
competition of the market is seen to be a major concern for many of the existing
organizations. One of the prime reason responsible for the significant increment in the
intensity of the competition is seen to be the entry of considerable number of new
organizations. In addition to this, the increment in the number of organizations entering the
business market is seen to be significant in reducing the monopoly of the market and that is
notably helpful for the customers in achieving a variety of organizations for purchasing in
accordance to their requirements (Yu, Ramanathan and Nath 2014). With reference to the
impact of globalisation, it is pretty evident that the organizations across the world is entering
new markets which not only increases the competition but also enables the customers to
exchange their view and beliefs with the people of other nations (Gunn 2017). However, the
increasing rate of the new entries into the modern business market is considered to be one of
the prime threat for the existing business organizations in terms of managing their survival
and their growth (Gunn 2017). Under such situations, many of the business organizations are
observed to opt for the different strategies for the effective management of the impact of the
competition.
The application of the strategies such as the competitive pricing policy or the
improvement of the quality of the services of the employees, from the part of the business
organizations are considered to be significant for many of the business organizations of the
modern business world in the efficient management of the competition of the industry
(Kumar and Kim 2014). Apart from this, the option of business expansions is considered to
be notably viable for many of the business organizations as it provides them the opportunity
to use their resources in new markets and gain the much desired profit (Kumar and Kim

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2014). The paper is focused in the elaboration of one such company that is facing significant
amount of issues in the effective management of the effect of the intense market competition.
The chosen company for the paper is Marks & Spencer. The organization has
considerable numbers products to offer to the customers. The paper analyses the clothing
portfolio of the chosen organization. The paper critically discusses the strengths of the
mentioned organization and the impact of the strategies that the mentioned organization is
using in conducting their business in an efficient manner. In addition to this, the paper
provides a significant discussion on the UK retail industry with a precise focus on the
selected portfolio. Apart from this, the paper identifies the challenges and the opportunities
that the chosen company is subjected to. With a precise focus on the identified challenges and
the strengths of the organization, the paper frames some of the important recommendations
for the improvement of the chosen organization’s business operations.
Organizational Overview:
The mentioned organization operates in the British retail industry. The organization
was established in the year 1884 in Leeds of United Kingdom (Marksandspencer.com. 2019).
The mentioned organization was established by Thomas Spencer and Michael Marks and is
currently headquartered in Westminster of London (Marksandspencer.com. 2019). The
mentioned organization serves the customers across the globe with variety of products of
three different portfolios which are clothing, foods and homeware. The excellent leadership
of the chairman of the organization, Archie Norman and the chief executive, Steve Rowe is
seen to be significant in the generation of 10698 million pounds as revenue in the year 2018
(Marksandspencer.com. 2019). Apart from this, the evidence of the operational brilliance of
80787 number of employees is significantly visible with the generation of 670 million pound
in the form of operating income in the year 2018 (Marksandspencer.com. 2019). The