Findings and Analysis on Marketing

This study analyzes the findings on Tandoori Xpress and provides recommendations for improvement in marketing. The study shows that majority of the respondents visit once every season or order takeaways. The respondents' data shows that 50% are satisfied with the services provided by the organization but 25% are not satisfied. The organization needs to make improvements in the services offered. The respondents ranked ambience, service, and food quality as the most significant elements for choosing a restaurant. The organization needs to start up their own sitting arrangements with proper ambience. The study also shows that Tandoori Xpress serves value for money and provides good ambience in case of catering services. However, improvements are needed in the variety and quality of the food served.

Running head: MARKETING
Marketing
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Findings and analysis
In this study, Tandoori Xpress has been chosen as the organization of choice. The
findings of the study shows that majority of the respondents have said they visit once every
season or order takeaways. The four respondents chosen for the respondents all have given
varied answers for this question and the frequency of visit is low. The respondents’ data
show that 50% are satisfied with the services provided by the organization but 25% of the
respondents are not satisfied with the respondent. The rating given by the participants has a
score of 3.5 which is average. This means that the organization needs to make considerable
improvements in the services offered. While ranking the options on the most significant
elements for choosing a restaurant, it has been seen that majority of the respondents have
ranked ambience, service and food quality on the highest. The organization focuses on
takeaways and catering so they need to start up their own sitting arrangements with proper
ambience that reflect the culture and the food that is being served.
The questions on likert scale shows that all the respondents agreed that Tandoori
Xpress serves value for money. The organization provides good ambience in case of catering
services. The results also shows that the organization provides high quality of food but in
case of the takeaway, 2 of the consumers have disagreed to the research question. In case of
on time delivery, one of the respondents have not agreed to the statement. While asking the
respondents about the main part of the food menu they like, 2 of them said that main course is
the best part of the meal for them while 1 each has like starters and desserts. The last two
descriptive questions were asked to examine the things the respondents like about the
restaurant and the way the services could be improved further. The comment shows that food
and service quality are the two aspect that has made the respondents loyal to the business

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entity. However, the consumer has also responded that expect improvement in the variety
and the quality of the food served.
Recommendations
Based on the objective of the research and the market research conducted the
following recommendation has been provided:
 The first major reason that the consumer choose the products and services offered by
Tandoori Xpress over the other companies as the organization provides value for
service. This means that the organization provides the best possible quality at
minimum price ranges. This means that the organization needs to keep providing
quality products by reducing the overall cost of production to gain cost leadership.
 The quality of service provided the organization has also been appreciated by the
consumers which shows that the organization needs to set benchmark to manage the
service throughout the service process.
 On-time delivery is another critical factor where one of the consumers showed
dissatisfaction. The majority of the business is based on takeaways so the organization
needs to provide better delivery services to their consumers.