Importance of Using Social Media for Business Promotion - Research Proposal

Running head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Importance of Using Social Media as the Viable Medium for Promoting Business
Name of the Student:
Name of the University:
Author Note:

1RESEARCH PROPOSAL
Table of Contents
Industrial Background..........................................................................................................4
Organizational Background.................................................................................................5
Issues in the Organization:...............................................................................................6
Research Motivations(s).......................................................................................................7
List of Five Peer Reviewed Journals:...............................................................................8
Summary of the peer-reviewed articles................................................................................9
Proposed Methodology......................................................................................................11
Survey Questions:..........................................................................................................11
Research Limitations..........................................................................................................12
Reference List:...................................................................................................................13

2RESEARCH PROPOSAL
Abstract
The research proposal aims to deal with the question of social media marketing and the
benefits that can be utilized by Chameleon Restaurant for improving its business. The paper
covers significant aspects of study like the current trends and theories connected with social
media and its usability in future. The scope of the study is that the proposed study will
investigate the involvement of Instagram and other social media platforms in business
sectors. The study will not include the negative aspects of the current social media trends
both in business or personal lives of its users. The research proposal would also include the
value of community based interactive marketing to boost sales of Chameleon Restaurant.

3RESEARCH PROPOSAL
Industrial Background
Business industry involves the hotel industry can be understood on taking a
kaleidoscopic view of the economic, social positioning of the Chameleon Restaurant in the
light of an organized and systematic way of incurring profit. Chameleon Restaurant is an
aesthetically adorned restaurant located in New Zealand that hosts private parties, team
meeting, non-profit events and family meals. Chameleon falls in the sector of food industry.
The ambience that Chameleon Restaurant offers encourages the customers to hold their
interactive and quality time within the circumference of the restaurant.
Advantages: One of the many advantages of Chameleon Restaurant for operating in the
market of New Zealand it caters to the rapidly changing lifestyle pattern and needs of its
consumers with innovation (Castronovo & Huang, 2012). Chameleon Restaurant has the
advantage of customer loyalty for catering to the market to market considering their health
along with ensuring the highest degree of food safety to them.
Threats: Some of the potential threats of Chameleon Restaurant could be the booming of
restaurants that largely serve customers with the help of mobile technology applications. This
has been considered as one of the major threats since Chameleon Restaurant offers a more
traditional way of catering meals to its customers. An increase in the popularity of such tech-
startups that provide instant gratification to the customers can be threatening to the more
traditional concepts of restaurants.
Political Scenario: The political scenario of Chameleon Restaurant is not favorable
especially with the growth of fast food chains that emphasizes more on providing cheap
quality fast food to the customers (Armstrong et al., 2015).