Marketing Research for Electric Cars in Australia

Marketing
Marketing Research

Identification of research problem
• The electric cars are found to be advantageous.
These are deliberated to be discharge free if
charged from the renewable energy sources.
• The electric cars need very less service
requirements when it is compared to the petrol or
diesel cars.

To be continued..
• These are also having long recharging time. The
issue identified is that recharging of the electric
cars puts comparatively additional pressures on
the electric grids in Australia.
• The issue is faced mainly when the recharging is
done between 4-6 pm. As there is peak demand
for the electricity at that time.

Identification of the stages needed to develop
qualitative marketing
• The qualitative marketing research evaluates to
the philosophies which govern consumer
behavior.
• It is helpful in appraising the issues and subjects
in a thorough manner. The stages comprised of
qualitative marketing are:
• Define the problem: qualitative marketing has
identified the problem in developing an electric
car in order to compete in the medium-sized
luxury car marketplace.