Marketing Metric and Analysis

MARKETING METRIC AND
ANALYSIS

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
1) UX analysis and accessibility of top two companies within merchandise industry.............................3
2).............................................................................................................................................................6
3).................................................................................................................................................................7
4)...........................................................................................................................................................11
CONCLUSION.........................................................................................................................................14
REFERENCES..........................................................................................................................................16

INTRODUCTION
Marketing metrics are measurable values utilized by marketing management and its team
to identify effectiveness of advertising or campaigns across all marketing sources. With these
values marketing groups track their promotion aims in effective manner. It gives them power or
capability to monitor growth and measure success. It will aid organizations to improve their
tactics or strategies related to marketing they used to grow businesses rather than before. Another
thing which needs to be considered by management is marketing analysis. It is study of
dynamism of market, attractiveness of particular area.
The current study is based on Google Merchandise store selling lifestyles goods, clothes
and stationery across the world. It explain UX analysis and accessibility on top two players in
merchandise sector and justify outcomes of analysis in comparison to Google merchandise store.
Furthermore, this report most popular social networks, sentiment, social media engagement and
content types. It clarified sentiment analysis of social media comments and assesses state of
Google merchandise outlet from strategic digital marketing perspectives. Moreover, this
assignment examines suitable suggestion after analyzing several types of analyses in context of
company.
MAIN BODY
1) UX analysis and accessibility of top two companies within merchandise industry
Accessibility measures what organizations managements can reach in given time frame
such as consumers attention and increase profit margin. It is practice of making websites usable
by as many individual as possible. In simple words, it is extent to which a device, goods or
services is accessible to as many consumers as possible. It can be viewed as capability to access
and benefit from some entity or programmes. The accessibility of TESCO Plc is reflecting
throughout their websites, they committed to cater a websites that is accessible to highest
possible consumers. Marketing department actively work to assure that their business websites is
usable and accessible by customers of all capabilities that help to gain the attention of new
people and existing buyers towards purchasing their groceries products or services rather than

before. They offer most accessible experiences to consumers from their websites, it can be
considered a range of varied screen size and size of text can be modified to suite several
individual. Administration also added a site index and search facility to aid consumers find
information about products more easily.
UX analysis is set of strategies and guidelines that improve as well as enhance digital
goods ease of utilize & overall user flow. 24 pages of TESCO e-commerce sites are marked up
with 254 best practice examples such as introduce their top and the best products with better
quality.
In context of M&S, organization extends their accessibility scheme or programmes to all
its outlets. It extends sunflower lanyard system which helps their consumers with hidden