Marketing Metrics and Analysis

Marketing metrics and analysis
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Table of Contents
INTRODUCTION...........................................................................................................................3
Accessibility and user experience of Google merchandise store.................................................3
Marketing Channels:....................................................................................................................9
Customer segments:...................................................................................................................10
E commerce performance:.........................................................................................................10
CONCLUSION..............................................................................................................................13
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REFERENCES..............................................................................................................................14

INTRODUCTION
It is important for company to conduct marketing review so that it gives insight to them about
how customer are responding towards it. Also, it gives in depth details and analysis of
experience of customer towards website. For business marketing is way of attracting and
promoting goods and services. By doing marketing analysis trends and pattern of customer
interaction is identified. Then, according changes are made into website. Furthermore, the
metrics are set to measure data with it. Metrics are touch point where customer usually interact.
However, the data is related ot reviews, profits, sales, etc which is obtained. In this report it will
be described about UX and user experience of Google merchandise store. Also,
recommendations and strategies of future will be explained.
Accessibility and user experience of Google merchandise store
In any website the main thing metric is accessibility and user experience. Here, accessibility refer
to how much easily user is able to access website and proceed with overall process of buying
product. Besides this, it shows on which device website can be accessed and how fast and
quickly. Similarly, UX is related to experience of user in entire process of buying the product. It
state that interaction of user with company. Likewise, In Google merchandise store there is
segregated version of all we pages in right hand side. The key word search appear at top making
things easy to review. Within the website categorized option for menu present a variety of
options divided into product name. This enables in user to visible it is easy way. They easily
come back to home page and scroll it easily. However, user can easily access website on amy
device which is either laptop, smart phone, desktop, etc in addition to it, website payment option
allows user to select payment option and with help of 3D graphic map location can be easily
identified. Apart from it, a wish list option allows user to look what products is added into it and
by removing it selected items can be processed further. Similarly, there are many competitors of
Google merchandise store. Thus, it is necessary to compare UX of their website. It is as follows
Factor Google merchandise
store
Amazon Comment
Google search At the top At the top It is found that both
companies Google
search is at top and
home page opens at
3

first
Google location Yes No It is observed that in
Amazon there is no
location of map
whereaa in Google
store location can be
marked.
Website page size 2.8 mb 3.5 mb Amazon page size is
bog because it
consists of many
things at home page
as compared to
Google store
Sign up Yes Yes In both companies
there is need to sign
up for user
Social media link Yes No Google offer link as it
allows user to share it
directly on social
media.
Mobile friendly Yes Yes Both companies
website can be easily
accessed on mobile
and provide GUI
interface.
Social listening review
It is necessary to review and analyse marketing of products on social media. This is because it
enables in gathering of data and finding out customer response to it. Social listening review is
process of analysing that how customer interact with other and discuss about a brand or product