Marketing Mix Analysis of Ben and Jerry's and Halo Top Ice Cream Brands

Principle
of marketing
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Executive summary
The main aim to prepare this report is to conduct a marketing mix of two competitive brand of
same industry and identify which brand have more competitive advantage over other. The report
is about a study of comparative analyse of marketing strategy and marketing mix of Ben and
Jerry's and Halo Top the two ice cream brand of United States. Secondary sources are used for
the research study. The results have been derived from the report that both the companies have
used the marketing strategy to applied their marketing mix but Ben and Jerry got more successful
due to its effective implementation of marketing mix. From the research it can be concluded that
comparative study helps in finding how a company is providing better product and service that
its competitive brand.
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Table of Contents
Executive summary .........................................................................................................................3
Introduction......................................................................................................................................4
Main body ......................................................................................................................................4
Comparison of target markets.....................................................................................................4
Product .......................................................................................................................................4
Price.............................................................................................................................................5
Place............................................................................................................................................5
Promotion....................................................................................................................................6
Conclusion ......................................................................................................................................6
References .......................................................................................................................................7
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