Marketing Mix of Coca Cola - PDF
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Added on 2021-02-20
Marketing Mix of Coca Cola - PDF
Added on 2021-02-20
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MARKETINGESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 key roles and responsibilities of marketing function...........................................................1P2 interrelation between marketing functions.............................................................................4LO 2.................................................................................................................................................6P3 Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives.......................................................6LO 3.................................................................................................................................................9P4 Market planning in coco cola. ...............................................................................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing concern with various activities that are undergoing by a company to promotethe buying as well as selling of a product of service. it includes advertising,selling also thedelivery of the products and the services to the costumers .marketing means the focus on theinvention of the products and meet the requirements of the customers through its product.marketing is a term which is related to the science and arts of making developing ,exploring asper the target needs of the market at the profit. it is a process which can identify theopportunities,choose target markets and also develop the appropriate marketing mix as well asmanaging the efforts of the marketing .in marketing leaders use the different environmentanalysis which is related to the micro as well as macro levels. present report lay emphasis on theNichols plc, ,united kingdom 's marketing role and responsibilities related to the marketingfunction and to the organisation context such as demands of the customers. in addition to this,thedifference between the 7P's of the marketing mix is also mentioned. this report set the objectivesas well as the strategies to perform the marketing plan for the company .report can alsomentioned about the allocated resources,tools and techniques that will help to create marketingstrategies.LO 1P1 key roles and responsibilities of marketing function.maximization of profits-this is the most significance issues of marketing .it can determine theinput and output level ,profit that can leads to the profit up to an extent of the company .forexample Nichols plc company has thousand of the branch all over the world with huge numberof the employees(Gummesson,2017).when profit of the company increases it will automaticallyincrease the reputation of the company and the investors take interest in the company forinvestment. brand promotion-promotion of the brand has its own importance . there are four types of basicpromotion i,e adverting,personal selling and sales promotion and advertising,publicity. throughpromotion product can be recognised easily by the customers as well as it is easy to rememberthe product ,as promotion such as advertising of the products through the recognisedface ,advertisement through the social media such as you tube,Facebook etc. the brand reputationin the company is the most significant part the marketing function helps the company to increase1
the brand awareness in the people through which the company gets to know about the brand inthe company.brand value - brand value is a crucial part of every company. it mention the values of equitywhich impact the mind of the customers. plays the essential role in changing the thought processof the consumers that the product sold by the Nichols plc company is differs in terms of qualityand taste and beat the competitors in the market. it creates the loyalty towards the product. brandvalue makes the product available to the customers. for example Nichols plc is a brand whichmakes its unique brand value in terms of taste. The value of the brand in the company measuresthe standard of the brand among the peoples.market research- market research is concerns about the new trends,digital tools,strategies areintroduced in the market. there are various market tools given belowproduct management tool-various software such as project tracking (slack),user feedbackfor the views of customers ( tools like survey monkey) are useful. analytic tools forexample- google analytics. that are essential for our product success(Brychkov andDomegan, 2017) .automation marketing tools- managing as well as controlling as all the process throughthe digital marketing strategy .such as email marketing,landing pages,content writing areall in one platform tools. Hubsport is taken as the automation marketing tool.product information tools- PIM system which came under the digit solution allow the realtime collecting as well as storing and analysing and also distributing all the productscontent where products are published. such as channels,marketplaces. it becomes themost essential for the creation of offline and online such as catalogs,price listing etc.market expanding-this strategy provides various kind of methods that sellers can uses as wellas expand their business .retailers also evaluate and analysis what is profitable for their business.it is the market expansion strategy which can helps the Nichols plc company to determiner thebest approach to offer the market to larger no of people .this can be done on the basis of twoways. selling new products and selling more and more two the existing product. both of theseapproach requires a different approach to accomplish the sale.sell of existing products- with the help of the new pricing strategies ,promotions as wellloyalty programs .here increased the customer which can purchased the product first timealso by testing and analysing the various ways to encourage repeat purchases from the2
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