Roles and Responsibility of Marketing Functions

   

Added on  2021-01-02

13 Pages4020 Words146 Views
MARKETINGESSENTIAL
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Table of ContentsTable of Contents.............................................................................................................................2INTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Roles and Responsibility of the marketing functions.............................................................1P2 Roles and responsibility of marketing relating to organizational context.............................3LO 2.................................................................................................................................................5P3 Comparison of organizations which apply marketing mix to achieve organizational goal.. .5LO 3.................................................................................................................................................8P4 Marketing plan for Premier Inn hotel London, London.........................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTIONMarketing is a process of business for creating relationship with customers and satisfythem. The marketing is done for keeping customers in focus. This report will cover marketing ofPremier Inn hotel London. This hotel is a hotel chain of British and also called Largest Hotelbrand of UK. Premier Inn hotel comprises of approximately 72,000 rooms and 785 hotels. Thisreport will lay focus on Roles and responsibility of marketing functions performed in PremierInn hotel London. Also, their relationship with other departments of Premier Inn hotel Londonwill also be explain. The report will also cover comparison of Premier Inn hotel London withHotel Hinton along with different marketing tactics applied by Hotel will also be discussed inthis report. A marketing plan will also be formulated for the Premier Inn hotel London. LO 1P1 Roles and Responsibility of the marketing functionsMarketing is the process which is used by the business to attract the customers throughtheir services to enlarge their profits for large scale. Usually organisation invest lot of theirsaving to enhance the marketing strategy to bring their products in the market (Definition ofMarketing, 2019). Thus, marketing includes buying, selling and advertising the products andservices to the customers in the process of promoting their business for future growth. This helpsthem to maintain the close relationship with their customers through the services and alsoenhance their reputation in the emerging market. The importance of marketing for Premier Inn hotel London is that, As it carries thebiggest brand name but the services which they are offering if bringing new in the marketrequires the marketing technique so it can attract the customers towards their hotels (Wood,2017). As marketing plays an important role in matter related to expanding the business orinnovating new products or services. There ambition is to set more rooms in 2020 through thisthey have to use marketing style to influence the customers to deal with them and also enhancetheir services which they are offering in the market. Thus, marketing function helps the companies to differentiate their products with theother products and also provide various strategy to bring products in the market. This marketingfunction promotes the goodwill of the company and also beat the competitors in the market byusing different marketing functions (Ivanova and Rahimi, 2016). To use the proper marketingfunctions, it provides a chance to the customers to proved the feedback regarding the products1
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and services which the company are offering. The key elements of the marketing function are asfollows:1.Market Analysis: It incudes the detailed study of the market regarding the volume andvalue of the customers to spend in the products and their availability and usage of the thatproduct. Through this analysis it helps the companies to protect the strategy to bring theirproducts in the market and also provide barriers to the competitors to enter into themarket. 2.Market segmentation: It mainly divides the market into categories as relating to locationof the people, their needs and wants in the products and also premium customers. Thissegmentation helps them to reach to various customers by fulfill their demand and needsin the available products (Lovelock and Patterson, 2015). As they can minutely examinethe necessary things which is helps them to segment their population in larger scale tofulfill their needs. 3.Pricing: The major marketing function is related to pricing method as in this method theprices Should be places with nominal rate. As the customers usually not attract with theproducts which is of high costs (Bower, 2018). As their demand is always for low pricingwith better quality.4.Distribution: It plays an important role in the marketing function. As if the companyproduce goods, the main stage occurs to distribute the goods at proper place so that theirproducts are reached at the store and the customers can easily avail that products. Theprocess of the company occurs at this stage only as they have to conduct a propermarketing strategy to verify that their products are reachable at proper place and theycustomers can easily used that products. 5.After Sales service: It is mainly used to enhance the customer protection and theirretention towards the products. It is important which helps the companies to know theusage to their products and how customers feel after using that product. It is related tofeedback services which is provided by the customers regarding to that product and alsoit helps the companies to improve the review which is given by the customers afterselling their products in the market. The following are the roles and responsibility of the Premier Inn hotel London in context ofmarketing -2
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