Marketing Mix Critique in Myer

Marketing Mix Critique in
Myer

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
TASK 3............................................................................................................................................1
Marketing mix of Myer Ltd.......................................................................................................1
REFERENCES................................................................................................................................5

INTRODUCTION:
Every business needs to analyse their micro and macro environment factors so that it can
develop marketing strategies accordingly. This analyses helps business to find out competitors,
customers, etc. along with political, social, etc. It is important to analyse these factors as it can
highly impact business operations and its growth (Huang & Sarigöllü, 2014). While developing
strategies marketing mix is taken into consideration. It contains 7 P's that helps in differentiating
product of company with its competitors. This report will throw light on macro and micro factors
of company. Also, it will help in evaluating marketing mix and giving recommendations on how
to improve it.
For the present report organisation taken is Myer ltd. The cited firm belongs to retail
sector and operates within Australia. It is an online department store.
Micro business environment
Following are some components of micro business environment-
Customers- Customer are vital partner for the Myer Ltd who are occupied with obtaining
successful nature of item and administrations in the sensible and reasonable costs. So as to meet
client desire, Myer Ltd need to think about their decision, taste, inclinations, culture, way of life
which it takes any sort of choice about item and administrations.
Employees- Employees are another significant segment of business condition on the grounds that
the whole gainfulness and advance of business is generally relies on the execution of them. They
are to a great extent influenced by the business exercises and capacity so it is essential for Myer
to take their thought or investment in the business basic leadership.
Suppliers- Myer is an association which supplies client great and administrations like garments,
sustenance, back home item and so forth. In this way, providers are critical partner for refered to
wander who providers crude material and semi completed products to them. They are keen on
taking viable request of crude material and get normal installment
Government-This is significant part of business condition who intrigued by getting reasonable
tax collection and usage of administrative structure in the business activity. While firm take any