This report discusses the importance of marketing mix in the marketing process, including an explanation of marketing and marketing mix. It also provides a brief theoretical explanation of the 4Ps of marketing mix and their application to a selected product/service. The report includes a case study of Morrison, a chain of supermarkets in the UK, and their use of marketing mix. The subject is BSc (Hons) Business Management, and the course code is BMP4004 - Contemporary Issues in Marketing.