The Nature and Importance of the Marketing Mix within the Marketing Process

The nature and
importance of the
marketing mix within
the marketing process
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Marketing ...................................................................................................................................3
Marketing mix.............................................................................................................................4
Importance of marketing mix......................................................................................................7
Other marketing theories.............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
2

INTRODUCTION
Marketing is defined as the process which undertakes increasing of awareness, purchase,
preference and consideration of a product and service with the help of advertising, placement,
promotion, pricing and packaging. Marketing mix plays a crucial role in the achievement of
target market (Thabit and Raewf, 2018). It is the set of tools which used by an organisation for
the purpose of achieving goals and objectives. TESCO is taken in this report for showing the
nature and importance of marketing mix in marketing process. TESCO is the British
multinational organisation which is deal in groceries and general merchandise retailing business.
It is found in 1909 and had headquartered in Welwyn Garden City, England. This report will be
discussing marketing mix importance and other related theories which helps in marketing
department of an organisation.
MAIN BODY
Marketing
Marketing is defined as the practices which is very important to perform by organisations
in order to achieve the target market. It includes many practices such as increase the awareness
of products and services in the market (Pomering, 2017). According to AMA's definition of
marketing, it is the activity, process, and set of institutions which are creating, delivering,
communicating and exchanging for the purpose of valuing of customers, partners, society and
clients. In simple words, it is defined as the process which used by organisation for the purpose
of getting potential customers who shows interest in company's products and services. In today's
competitive world, it is found that marketing is becoming very important for organisations as
they can achieve the goals and objectives effectively. In order to beat with the competition, it is
necessary for an organisation to spread the awareness of their products and services in the market
so that they every customers get to know the products and services and start to purchase.
In the case of TESCO, it is found that they are spending a great amount on the marketing
department in order to promote goods and services. Marketing of TESCO ensures some
important following points:
 It raising the brand awareness in the market that makes the business successful.
3