Application of Marketing Mix to Marks and Spencer's Beauty Products

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process
Submitted by:
Name:
ID:
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Table of Contents
INTRODUCTION........................................................................................................................ 3
An explanation of marketing............................................................................................... 4
An explanation of marketing mix.........................................................................................4
A brief theoretical explanation of 4Ps marketing mix..........................................................5
Introduction of product/service...........................................................................................6
Application of 4Ps marketing mix to the selected product/service.....................................7
CONCLUSION ......................................................................................................................... 10
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INTRODUCTION
Marketing is considered as an important part of a business which helps in increasing
sales and revenue of the company (Chung, and Low, 2017) . In the recent times, marketing
department is considered as backbone of a company which is helpful in increasing
competitive strength of a company. In this report, various dimensions of marketing are
explained in order to create in depth analysis of marketing activities. This report includes
application of marketing mix for a company in order to develop effective and strategic goals.
This project also explains practical application of marketing mix to a product or service of a
company. In this report example of Marks and Spencer company is taken into consideration
which is major multinational retail company. The Marks and Spencer company deals in
clothing and food products in order to satisfy needs and demands of different customers.
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An explanation of marketing
Marketing includes various business activities like promotion and advertisement of a
product in order to seek attention of different customers. Marketing is termed as major
business field or area which is dedicated to provide benefits to a company in terms of selling
a particular product or service. In the recent times, importance of marketing is increasing
day by day which is making it compulsory for the business organization to adopt application
of marketing. It is also one of the major role and responsibility of a business to focus on
development of marketing operations for organizational growth. Marketing is also one of
the major department which provides essential goods and services to various customers
(Gornostaeva, 2020). The marketing in current scenario also includes application of
information and technology to perform operations in fast and accurate manner. Marketing
at Marks and Spencer also includes various aspects of sales increase with help of focused
development on selling products to target customers.
An explanation of marketing mix
Marketing mix is considered as a major practical tool of marketing which helps in
supporting major sales operations of the company. With the help and support of marketing
mix, a company can easily increase its market strength by understanding market demand of
different customers.
In the corporate world, marketing mix helps a company to rapidly increase sales related
operations in a precise manner. All major companies which are there are in international
marketplace including Marks and Spencer focus on marketing mix in order to lead the
marketplace with effective and essential operations (Grant, 2019). It includes tools and
techniques which are developed by a business entity to control and develop marketing
operations in a precise manner. The marketing mix is considered as major strategic tool of
Marks and Spencer in order to sell product or service in a set period of time.
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