The Nature and Importance of the Marketing Mix within the Marketing Process

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process
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Contents
Introduction p
An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected
product/service p-p
Product p
Price p
Place p
Promotion p
Conclusion p
References p
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Introduction
The market is define as the the channel between the producers and
consumers to buy and sell their products as reasonable price and it work as pool for
organization to make potential and effective way for trading the goods and services
between producers and customers. It help in co-ordination and help in exchange of
goods, commodity and services (Domazet and Neogradi 2019). Market has different
prospective in different field like business, economics and development terms. There
are different types of market like manufactures markets, governments markets,
intermediary markets, consumers markets etc. and these all markets help in
understanding people about a certain products and it enhance the selling of products
.
An explanation of marketing
The term marketing is describe as the group of activities like selling and
delivering products as well as delivering products to consumers and help in
promoting the buying or selling of products as well as services. The main aim of
marketing to match the products of their company with demand of customers as
matching products enhance the profitability of the company. It is used as discipline
which draw the set of ideas to maintain the relationship between customers and
company(Ferrell and Ferrell, 2020). The function of marketing include all the process
and activity which enhance the productivity products and services or ensure
profitability by networking with clients, sending mails, and meeting with clients etc.
the various objective of marketing are describe as follows:
 It focus on in speeding the growth of company or businesses by attracting the
new customers.
 It focus on matching of products with customer demands by involving the
various efforts like knowing the accurate problems associated with products
and services as well targeting to remove the difficulties associated with
products and services(Mulet-Forteza and et.al., 2018).
An explanation of marketing mix
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