logo

Marketing Mix Assignment on Apple iPhone

   

Added on  2019-12-28

8 Pages1218 Words182 Views
MARKETING
Marketing Mix Assignment on Apple iPhone_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Marketing Mix........................................................................................................................1Implementation of marketing mix of apple iPhone 6.............................................................3CONCLUSION................................................................................................................................4REFERENCES Jobber and Ellis-Chadwick, 2012Lovelock,2011Peter, and Donnelly, 2011........5
Marketing Mix Assignment on Apple iPhone_2
INTRODUCTIONMarketing mix is an factor which can be controlled by firm so that organisation caneffluence customers to purchase products and services of their firm. It is essential to do themarketing mix as it helps the organization to know about many things which will aid them inchanging more things if required. Apple is the brand which is best leading company. They areproviding best quality iPhones, iPads and many more things to the people. It is not hard for themto influence customers towards their commodity (Jobber and Ellis-Chadwick, 2012). Their maintarget are premium customers. As they produce products according to them. Apple is having aniTune which is been liked by the people most in their phone and it cant be copied by any othercompanies so more people get influence to buy their phone. Apple provides customers more appsin comparison to the google store.TASKMarketing MixMarketing mix helps to know about the factors which is very helpful for the firm tomake know about it to the people so that they would get attracted to products. 4 Ps of I phone6is as follows:-Products:- The quality which is been loved by the people is its IOS operating system. It ishaving the best processing speed, customers mainly see the speed in which phoneprocess so they are providing people best speed. Good quality which that company ishaving in them is that they do not compare their materials with any other commodity asfirm use to compare their products with their own, which help them in producing morebetter materials then before (Lovelock,2011). They have the unique iTune which cant becopied by any of the other company, that tune is an heart grabber and all the peopleattracted to it more.Price:- Pricing is that process in the which an product is having its value in an monitoryterms. There are different kinds of pricing strategies which are pricing at premium,market penetration, economy pricing, price skimming, etc. Apple is having high rate thenother brands, but no other software can be compared to theirs. it provides the best qualitymerchandise to people.
Marketing Mix Assignment on Apple iPhone_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Individual Marketing Portfolio - Apple
|12
|2671
|66

Marketing for Apple's iPhone: Designing 4P Mix and External Factors
|8
|1411
|237

Marketing Mix Concepts and Practice
|16
|5448
|43

Marketing Mix Decisions - Apple
|5
|733
|66

Marketing Plan of Apple - PDF
|10
|2322
|400

Strategic Management Analysis of Apple
|10
|2203
|336