Marketing for Apple's iPhone: Designing 4P Mix and External Factors

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author’s Note

1MARKETING
Table of Contents
Introduction......................................................................................................................................2
Description of product.....................................................................................................................2
Designing of 4P marketing mix.......................................................................................................3
Macro environmental factors relevant to Apple Inc........................................................................4
Elements of external environment influencing marketing mix decisions.......................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................7

2MARKETING
Introduction
The purpose of this study is to provide an overview on the significance of marketing for a
product to be launched by an organization. The chosen organization for this study is Apple Inc
and the product selected is iPhone. Apple Inc is one of the biggest American multinational
organization that is headquartered in California. This enterprise designs, develops and sells
computer software, consumer electronics and other online services. The study describes about
the macro environmental factors relevant to Apple. The elements of external environment
affecting marketing mix decisions are also discussed in this study.
Description of product
Steve Jobs first introduced the Apple iPhone in the year 2007. After the launch of Apple
iPhone, this enterprise shares had been soaring. iPhone is more like mini-computer and it
provides huge range of characteristics and functions as that of computer. Some of the main areas
of function of iPhone include-
 It offers web- browsing experiences
 It has email features and thus can sync to the corporate email servers running exchange
 It has other features such as calendar, PDA
 It consists of video playback
 It has multi touch screen features and several buttons for control
One of the innovative solution in iPhone was to eliminate traditional keyboard. It enables
wireless accessibility to internet through wi-fi as well as helps in surfing websites.