Marketing Mix Plan for Hunger Head App

Principles of Marketing
MAR0011

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Market Overview.........................................................................................................................1
Target Market...............................................................................................................................1
Marketing-Mix.............................................................................................................................3
Recommendation.........................................................................................................................4
Conclusion ......................................................................................................................................4
References........................................................................................................................................5

INTRODUCTION
Marketing mix is the plan of action which helps the organisation to achieve their desired
result within the industry. It is a set of actions plan which is used by the organisation to rise their
brand image or product in the market for their target customer. To doing promotional activity
company need to ensure that they make proper strategy planning. In this report there is app
which helps the people to guide them for a vegetarian restaurant in pries and it gives the market
overview of pairs restaurants. So what types of techniques and tools are used to promoting their
app.
MAIN BODY
Marketplace for the proposed app
Paris is the capital of France; their estimated population is 2,165,423 residents in 2019.
Paris is famous for their food such as Croissants,Macrons, Escargots, Steak tartare, Cheese,
soups and many more. Paris restaurant are very expensive in cost they serves food and drinks to
their customers. The meals are generally served and eaten on the premises, but many more
restaurants offer take- out and food delivery service. Along with they provide wide variety of
cuisines and service to their customers. In Paris people have many options in restaurants they are
wide variety of foods and drinks they get and they choice restaurant according to their taste and
preferences (Al-Samirae, Alshibly and Alghizzawi, 2020).
Explain the best approach of segmentations in the market
The STP is a marketing model which helps to redefine that what types of product they
market and how they locating their products or services into the diverse section of the markets as
well as the various groups of customers more efficiently. The full form of STP is segmentation,
targeting and positioning and it is based on three step model which assist to explore the
company's products or services. Along with it also helps to identify the best way to communicate
their target customer section which is good for their growth. They modulate the changes
according to their tendency and premises.
 Segmentation - Segmentation is the process which helps the company to dividing the
target market into a groups of the expected customers which belong same needs and
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