Marketing Mix Strategy for Buffer Meals App in Tel Aviv Market

Case Study

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK .............................................................................................................................................3
About the app..............................................................................................................................3
Segmentation, Targetting and Positioning..................................................................................3
Marketing Mix plans for the app ................................................................................................4
Market Communication plan for Buffer meals...........................................................................6
Gantt Chart..................................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The Target market is the end customer that the business sells the products to. It involves
segmenting the market for choosing a particular target market and preparing the marketing
strategies for the chosen target market (Yang, Yang and Dutta, 2022). Businesses need to
develop appropriate marketing mix strategy for developing market share in the target market
(Schlegelmilch, 2022). The following report is based on the case study of an app developed for
pointing the visitors or customers to the target restaurant market of this app in Tell Aviv city
located in Israel. The market is engaged in providing the free food services to the children. The
brand name of the app is Buffer meals that is a food delivery app and that will charge the
reasonable prices to make the visitors of this populous city to access the market for getting their
children free food services. The report will cover the Marketing mix strategy for this newly
developed app with its features, market communication and its segmentation, targetting and
positioning.
TASK
About the app
Buffer meals is an already developed food delivery app and a start-up company that
points the visitors in Tell Aviv to access the restaurant market that it advertises for and that
provides the free food services to the children. The app is developed to meet the needs of visitors
and to advertise for the target restaurant market of Tell Aviv. The app has a website i.e.
www.buffermeals.com that will support its customers to access the app and order the food for
free. The app will charge the prices for its services and not for the free food provided by its target
market to the kids. The app will target the marketplace such as The Carmel Market in in Tel
Aviv. This market provides wide range of food services and consists of traders that provide free
food to the kids.
Segmentation, Targetting and Positioning
The STP Analysis is a process of combining the marketing strategies in a one model. It
involves creating a market segmentation, targeting the selected segment and managing the
position of the product and service accordingly. The STP of Buffer meals is explained as under :
 Segmentation : On the basis of market research and information acquired, the company
can the company can divide its entire customer base in different audiences. There are