Marketing Mix and its Application on Plant-Based Meat Products by Tesco PLC

Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process
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Contents
Introduction p
An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected
product/service p-p
Product p
Price p
Place p
Promotion p
Conclusion p
References p
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Introduction
Marketing is the set of activities which are conducted by the organization to
promote the products and services in the market. This is the primary process of the
company where they use different strategies to advertise and promote their products
in the market. This process is wide which consists of communication, creation,
offering and delivering the context of services or products that are offered by the
company. Marketing mix is the process that consist of four P’s which cover the major
areas of marketing (Hossain and Khan, 2018). The company should evaluate their
four P’s to sustain in the business environment for a longer period of time. This
report is based on the marketing strategy followed by Tesco PLC in their operations.
Tesco PLC is a UK Based multinational retail company that is the third largest retail
organization dealing in grocery. Marketing mix is further applied on the new products
launched by the organization which will help further in evaluating the products
existing in the market.
An explanation of marketing
Marketing is the process of creation, exploration and delivering of values
which helps the organization in meeting the objectives. The objective of business is
to deliver the advertisement in a way that defines the product in best manner.
Marketing includes a range of factors and components which directly contribute to
the company in terms of increased result. Marketing includes a range of components
such as themes, target audience, designing of products, advertising campaigns and
packaging of products. This is considered as one of the major component in the
business management and commerce which helps the organization in delivering the
objective. Marketing is considered as most essential tasks which creates the value of
services and product (Kim and Kim, 2018). The functional area of marketing is
dedicated towards the performance of function which is related to promotion and
selling of products and services in the market. In context of Tesco, they have
increased the marketing team of the company which directly contribute to the
development of organization. They have a full fledge marketing team which ensures
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