Contemporary Issues in Marketing: An Application of 4Ps Marketing Mix to Sainsbury's TU Fashion

Contemporary Issues
in Marketing
Table of Contents

INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
An explanation to marketing:-....................................................................................................3
An Explanation of marketing mix:-...........................................................................................4
A brief theoretical explanation of 4Ps marketing mix................................................................4
Introduction of product/service...................................................................................................5
Application of 4Ps marketing mix to the selected product/service.............................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In marketing , contemporary issue is a way to know about marketing aspects which based on
cooperation with marketing sets. The discipline of marketing is defined to become increasingly
less influential unless there is some kind of revolution or at the very least a new beginning.
Marketing concept includes four types that is, customer needs, target market, profitability
and integrated market. It is designed to help business to have a future focused perspective by
understanding of changes in the market. Contemporary issue is a resource that helps a business
in study and understanding of problems faced by them in market. The particular report is based
on the company Sainsburry, it is the second largest supermarket chain in England, United
Kingdom,which is founded in the year 1869. In this report it will dive deep in the marketing
concept, introduction to marketing- mix, it will further discussed 4 p's of marketing, than concept
of product and 4 p's of marketing – mix that is product, price, place,promotion.
TASK
An explanation to marketing:-
It is a social process of buying and selling of goods. In simple words distribution of the products
to the right people, at the right place , at right time and at right price. In marketing it includes,
producing goods, promotion of goods, selection of target market, choose customers, and final
delivery of the goods (Morgan and et. al., 2019). Marketing is a broader concept, the company
not only focus on selling of products but also understanding of customer's demand, needs,
preference, choices and feedbacks. Customers satisfaction is the first priority to marketing. The
main motive of marketing is to capture the target market and customers, also to influence
customers to buy you product and to take care of the customer's satisfaction level. The company
takes feedback from the customers after selling them goods just to assure that their product
satisfy theirs needs or not because they know after sales service is very important for the
retention of their customers. In marketing it consists of seven p's that helps the business to
increase their sales such as, product, place, promotion, price, people, physical evidence and
process. It is an act that performed by an business to sell and promote their products to the right
people in the target market. There are two type of segment in the marketing that is, business to
business ,it deals directly with any business or retailer in order to sell their product and business