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Marketing Mix Strategy of Myer Ltd

   

Added on  2020-11-23

9 Pages2385 Words81 Views
Leadership ManagementData Science and Big Data
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Marketing Mix Critique inMyer
Marketing Mix Strategy of Myer Ltd_1

TABLE OF CONTENTSINTRODUCTION:..........................................................................................................................1TASK 3............................................................................................................................................1Marketing mix of Myer Ltd.......................................................................................................1REFERENCES................................................................................................................................5
Marketing Mix Strategy of Myer Ltd_2

INTRODUCTION:Every business needs to analyse their micro and macro environment factors so that it candevelop marketing strategies accordingly. This analyses helps business to find out competitors,customers, etc. along with political, social, etc. It is important to analyse these factors as it canhighly impact business operations and its growth (Huang & Sarigöllü, 2014). While developingstrategies marketing mix is taken into consideration. It contains 7 P's that helps in differentiatingproduct of company with its competitors. This report will throw light on macro and micro factorsof company. Also, it will help in evaluating marketing mix and giving recommendations on howto improve it. For the present report organisation taken is Myer ltd. The cited firm belongs to retailsector and operates within Australia. It is an online department store.Micro business environmentFollowing are some components of micro business environment-Customers- Customer are vital partner for the Myer Ltd who are occupied with obtainingsuccessful nature of item and administrations in the sensible and reasonable costs. So as to meetclient desire, Myer Ltd need to think about their decision, taste, inclinations, culture, way of lifewhich it takes any sort of choice about item and administrations. Employees- Employees are another significant segment of business condition on the grounds thatthe whole gainfulness and advance of business is generally relies on the execution of them. Theyare to a great extent influenced by the business exercises and capacity so it is essential for Myerto take their thought or investment in the business basic leadership. Suppliers- Myer is an association which supplies client great and administrations like garments,sustenance, back home item and so forth. In this way, providers are critical partner for refered towander who providers crude material and semi completed products to them. They are keen ontaking viable request of crude material and get normal installment Government-This is significant part of business condition who intrigued by getting reasonabletax collection and usage of administrative structure in the business activity. While firm take anychoice about the business exercises, framework , process and capacity then administrative
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