Marketing Mix

Marketing Mix

Table of Content
 Introduction
 Purpose of Marketing plan
 Importance of Marketing plan
 Conclusion
 References

Introduction
Present report will specifically focus on the marketing plan which will help the chosen company to improve
its sales through enhancing the customer base. Company that has been taken into consideration is LIDL,
which is a German worldwide grocery store chain, situated in Neckarsulm, Germany, that works more than
10,000 stores across Europe and the United States. It has a place with Dieter Schwarz, who additionally
claims the hypermarket chain Kaufland. Including this, this report will consider STP model along with the
marketing mix of LIDL in order to improve the marketing related performance level at international market.