Marketing Mix Tools for LIDL

Marketing Mix Tools
only 4/7Ps

EXECUTIVE SUMMARY
Marketing plan is a written document that is helpful in achieving the significant position within
the market place by launching the prominent products considering the requirement and
preferences of customers. In this context the management need to consider suitable situations
that are present in the market that impact on the target and objective of the company by
determining the suitable situation of the business. In relation with this STP model is considered
which is useful in formulating the prominent strategy for the business and 7 P’s are also
performed to identify the growth and market share of an organisation.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................3
Current situation of Company.........................................................................................................3
Develop and implementation of marketing strategy........................................................................3
Marketing Mix of LIDL...................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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