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Marketing of Aldi | Report

   

Added on  2020-03-16

10 Pages2008 Words68 Views
MARKETING – 637208

A)Executive summaryAldi is a global discount supermarket chain that has a large workforce and operationsrunning around in 18 countries. Aldi has been establishing a strong brand position in theAustralian market and has been tough competition to pre-established supermarket brands.Therefore, this report has been prepared to gain a deeper insight into the marketingstrategies that have been adopted by Aldi since its expansion in Australia and to analyse theposition of the company in the Australian market using Porter’s five force model. Further,the report also suggests certain marketing strategies that Aldi can implement to becomeeven more competitive in the coming decade.

Table of ContentsA)Executive summary.....................................................................................................2Table of Contents...............................................................................................................3B)Introduction...............................................................................................................4Marketing....................................................................................................................................4Aldi – Company Background.........................................................................................................4C)Market analysis..........................................................................................................4Aldi Australia – Porter 5 force analysis.........................................................................................4D)Aldi marketing strategies............................................................................................6Future market strategies..............................................................................................................6E)Conclusion..................................................................................................................7F)References..................................................................................................................9

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