Marketing of Disrupt Sports Analysis 2022

Running head: MARKETING OF DISRUPT SPORTS
Marketing of Disrupt Sports
Name of the student
Name of the University
Author note

MARKETING OF DISRUPT SPORTS1
Table of Contents
Introduction................................................................................................................................3
Situation Analysis......................................................................................................................3
PESTEL Analysis...................................................................................................................3
SWOT Analysis.....................................................................................................................5
Competitor Analysis...............................................................................................................5
Customer Analysis.....................................................................................................................5
Problem Statement.....................................................................................................................6
Objectives...................................................................................................................................7
Marketing Mix Strategy.............................................................................................................8
Campaign Evaluation.................................................................................................................9
Budget allocation.....................................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................12

MARKETING OF DISRUPT SPORTS2
Executive Summary
The main purpose of the report is to discuss about external forces which are having an impact
on Disrupt Sports. This piece of work elaborates on segmentation along with targeting
approach that is implemented by Disrupt Sports. The report elucidates on challenges that the
company have to face when they are introduced within the market of Australia. The report
talks about the strategies of marketing and carries out evaluation of marketing campaigns of
organization. This report focuses on allocation of the budget within the framework of Disrupt
Sports.

MARKETING OF DISRUPT SPORTS3
Introduction
Marketing is indicative of process of management by taking recourse to which goods
of a company move from concept to the customer. It helps in the management of exchange
relationships which aids in the process of creation of relationship with that of the customers.
Marketing includes advertising and selling which helps in the delivery of the products to
consumers. Digital marketing refers to marketing of the products along with the services that
takes place by taking recourse to the digital technologies. It takes place with the help of
platform of internet that helps in increasing the value of products of company. The people use
the digital devices in the present age instead of going to the physical shops that proves to be
convenient for the people. Disrupt Sports has enabled the mass customising options in
relation to the sports equipment that has created a positive impression on the sports industry
(Disruptsports.com., 2019). Disrupt Sports had made use of the forward thinking along with
the disruptive technologies that has helped the company in becoming popular in the market of
Australia. The designing of the sports gear by the company has helped in satisfying the
demands of the various individuals living within the society. The report throws light on
external forces affecting Disrupt Sports and talks about the strengths and weakness of the
company. This work also talks about the problems which the company have to encounter
within the market of Australia in the year 2019. It also elucidates on marketing objectives and
that of marketing mix strategies of organization. It helps in evaluating success pertaining to
marketing campaigns of the company.
Situation Analysis
PESTEL Analysis
Political- The country of Australia has connection with various kinds of political affiliations
like the G20, World Trade Organization along with the OECD. It has proved to be useful for