Marketing Plan of Notpla Company for Australian Market

Running head: MARKETING PLAN
Marketing plan of the Notpla Company
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MARKETING PLAN1
Executive summary
This report provides information about the marketing plan developed for the Notpla
Company (formerly known as Skipping Rocks Lab.) to sustain the Australian market.
Comprehensive approach is given taking into account every aspects of the business factors.
The report highlights the PESTEL analysis, competitor analysis and SWOT analysis done on
the company. It has discussed the various marketing strategies and campaign evaluation.
Furthermore it provides the Budget allocation for the project. A deep analysis on the
customer segment is also hereby provided.

MARKETING PLAN2
Table of Contents
Introduction................................................................................................................................3
Situational Analysis...................................................................................................................3
PESTEL Analysis...................................................................................................................3
Competitor analysis................................................................................................................5
SWOT analysis.......................................................................................................................5
Customer Analysis.....................................................................................................................6
Segmentation..........................................................................................................................6
Target market.........................................................................................................................7
Positioning and Differentiating..............................................................................................8
Problem statement......................................................................................................................8
Objectives...................................................................................................................................9
Marketing mix strategy..............................................................................................................9
Campaign evaluation................................................................................................................10
Budget allocation.....................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

MARKETING PLAN3
Introduction
Notpla formerly known as Skipping Rocks Lab was co-founded by Rodrigo Garcia
Gonzalez and Pierre Paslier in 2013. They studied Design Engineering at the Royal College
of Art and Imperial College London. They developed a product named Ooho which was
made from seaweed and plants. They joined hands with other chemists and chemical
engineers from Imperial College and started working on a scalable manufacturing
technology. Their product Ooho is an alternate to plastic (www.notpla.com, 2019). It is
biodegradable in nature and edible too. It offers flexible packaging for sauces and beverages
and gets easily decomposed within 4-6 weeks.
This article provides report on the situational analysis using the PESTEL analysis,
competitor analysis and SWOT analysis. It highlights the problem statement, objectives,
marketing mix strategy, campaign evaluation and budget allocation followed by concluding
remarks.
Situational Analysis
PESTEL Analysis
Political impacts: There are various government policies and regulations that can affect the
Notpla business in a positive and negative way. According to the tax regulations, the
company has to bear a reduced rate of 27.5% as compared to the big companies which bears
30% (Haines, 2017). Australia is connected to various organisations like WTO,
Commonwealth of Nations and OECD which can prove to be a benefit for the business.
Economic impacts: In 2018, 12,640,800 people were employed with a minimal
unemployment rate of 5.2% in Australia (Labour Force, Australia, 2019). The goods and
services tax is 10%. It ranked fifth in the Index of Economic Freedom which will provide the