In this document we will discuss about Marketing of Aussie Lamington and below are the summary points of this document:-

<ul>
	<li>
	Aussie lamington is a fusion cake made from butter and sponge cake, coated with chocolate sauce and desiccated coconut.
	</li>
	<li>
	The <a href="https://desklib.com/document/target-market-segmentation-falb/">target segmentation</a> for Aussie lamington includes children, young adults, and customers with stable income who are not suffering from diseases like diabetes.
	</li>
	<li>
	Strategies for IGA Australia include conducting lab tests to regulate sugar content in sweets and addressing the needs of customers suffering from diabetes. Clear logo, packaging, and labeling are crucial for advertising.
	</li>
</ul>

In this document we will discuss about Marketing of Aussie Lamington and below are the summary points of this document:-


	
	Aussie lamington is a fusion cake made from butter and sponge cake, coated with chocolate sauce and desiccated coconut.
	
	
	The target segmentation for Aussie lamington includes children, young adults, and customers with stable income who are not suffering from diseases like diabetes.
	
	
	Strategies for IGA Australia include conducting lab tests to regulate sugar content in sweets and addressing the needs of customers suffering from diabetes. Clear logo, packaging, and labeling are crucial for advertising.

PRODUCTION OF A CREATIVE BRIEF

Students are required to develop a Creative Brief for a known Australian brand/product with lower market share and deliver a 5-minute oral presentation with visual aids.

Discover the marketing strategies for Aussie Lamington, including target segmentation, brand awareness, and health considerations.

Marketing Aussie Lamington: Guidelines for Target

Marketing of Aussie Lamington: Target Segmentation, Brand Awareness, and Health Considerations

This presentation provides an overview of the organization and its product, Coke. It includes information about the revenue, sugar content, color, and logo of Coke. The presentation also explains the STP (Segmentation, Targeting, Positioning) strategy of Coke and its target customer segments. Additionally, it provides recommendations for the marketing mix of Coke, including product, price, place, promotion, physical evidence, people, and productivity.

Marketing of Aussie Lamington: Target Segmentation, Brand Awareness, and Health Considerations

End of preview

Overview of the organisation and its product

Marketing of Aussie Lamington: Target Segmentation, Brand Awareness, and Health Considerations

End of preview

Overview of the organisation and its productlg...

Overview of the organisation and its product