Marketing of Tangalooma Island Resort Report 2022

Running head: MARKETING OF TANGALOOMA ISLAND RESORT
Marketing of Tangalooma Island Resort
Name of the student
Name of the University
Author note

MARKETING OF TANGALOOMA ISLAND RESORT1
Table of Contents
Introduction............................................................................................................................ 2
Internal analysis..................................................................................................................... 2
External Micro environmental analysis...................................................................................3
External Macro environmental analysis..................................................................................4
SWOT Analysis...................................................................................................................... 5
Conclusion............................................................................................................................. 5
References............................................................................................................................. 7
Appendix................................................................................................................................ 8

MARKETING OF TANGALOOMA ISLAND RESORT2
Introduction
Marketing refers to business process that helps in creating relationships and
satisfying the customers. It is indicative of activity along with the set of the institutions that
helps in creating offerings that can be of value for the customers. It helps in the anticipation
and the identification of the customer requirements in a manner that is profitable.
Tangalooma Island Resort refers to the resort which is on west side of that of Moreton Island
within Queensland (Tangalooma.com., 2019). The island resort is popular for the
accommodation, wreck diving along with the dolphin feeding programs. The island resort is
surrounded by the crystal clear waters and has white sandy beaches that offers a
picturesque view for the tourists. This report discusses about the importance of the internal
analysis and the internal marketing environment of Tangalooma Island Resort. The report
also talks about the influential factors in relation to the current microenvironment of the
place. The report also elucidates on the macro environment of the island resort and the
outcomes of the internal along with the external analysis of the resort.
Internal analysis
Internal analysis helps in exploring the competency along with the competitive
viability of an organization. It is instrumental in providing useful information about the
strengths along with the weakness of an institution. The internal analysis can be said to be of
crucial importance as it helps in the development of the strategic planning objectives that
can help in the growth of a business. The significance of the internal analysis lies in the fact
that it can help in building on the capabilities of a firm that can provide it with a competitive
edge within the market.
There are various kinds of internal factors that have helped in the marketing of the
Tangalooma Island Resort and provided it with a unique positioning within the market. The
island resort has a unique place in Australia as it offers various kinds of accommodation
styles among the landscaped gardens to the visitors of the place. The location of the island
resort among the natural bushland having the water views has provided the place with a
distinct positioning within the popular tourist market of Australia. It has attained a premier
position among the tourist spots owing to the sound environmental management of the
place.
The passionate Green Team of the island resort has helped it in reaching the people
and increased its popularity among the tourists and the local people of Australia. The resort
staff is committed in making the efforts in the operations that can reduce the negative effect
on the environment. The island resort caters to the needs of the professionals of the
company and provides a beautiful backdrop against which the ceremonies and the weddings