Potential business opportunities PDF

Contents
1. Introduction.........................................................................................................2
2. Analysing..............................................................................................................3
2.1 Discuss how globalisation and changing consumer tastes could have
created a trend of more people wanting to travel to exotic places like Cat Ba
island......................................................................................................................3
2.2 Discuss potential business opportunities tourism can bring to Cat Ba island
and how the local communities can capitalise on them (opportunities).............5
2.3 Describe how the island can be marketed as a tourism destination and
discuss the differentsegments of tourists the island can target...........................7
2.4 Explain what is meant by having more ethical tourism and what this
means to the planning of tourism on Cat Ba island............................................9
2.5 Evaluate the potential environmental and socio-cultural impacts tourism
will bring to Cat Ba island and its local communities.......................................10
3. Conclusion..........................................................................................................12
4. References..........................................................................................................12

1. Introduction
Tourism is one of the main pillars of international trade, plays an
important role in the economies of many countries around the world and
is an important source of income for many developing countries
includes Vietnam.
However, tourism development in the current context is greatly
affected by the process of integration and globalization, along with the
continuous development of science and technology. In addition, climate
change, environmental pollution, epidemics, most recently the Covid-19
pandemic have profoundly affected the development of global tourism
and Vietnam's tourism.
Especially, it has a direct impact on the trends and decisions of
tourists to travel, putting the entire tourism industry in a position to
constantly change to adapt and meet the needs of tourism in the new
situation. In Vietnam, Cat Ba archipelago is considered an impressive
tourist destination with many unique landscapes and ecosystems.
Therefore, Cat Ba Island has increasingly become a trend of
tourism combined with relaxation of tourists in recent years.
The author, with such a view of the general context, through this
report, makes some judgments about tourism trends, opportunities,
marketing objectives and tourism potentials of Cat Ba Island. The
comments come from the reality of tourists' needs, activities of
providing tourism products and services of tourism companies and units,
along with immediate priority policies of tourists.

2. Analysing
2.1 Discuss how globalisation and changing consumer tastes
could have created a trend of more people wanting to travel to exotic
places like Cat Ba island.
According to the World Tourism Organization (UNWTO), the
number of international tourists needed in 2018 exceeded 1.4 billion, an
increase of 74 million compared to 2017, reaching a growth rate of
nearly 6%. UNWTO also assessed that most destinations in Southeast
Asia maintain a fast growth rate, especially Vietnam, which is attracting
more and more international visitors in recent years.
Along with the rapidly increasing number of tourists, the trend of
different types of tourism has changed significantly. The choice of
tourists around the globe shows eco-friendly tourism types such as
ecotourism, community tourism, resort tourism and tourism serving
health and beauty needs... becoming more and more popular.
It is forecasted that by 2030, tourists traveling for the purpose of
visiting, health and religion will account for 31% of the total number of
tourists; for the purpose of sightseeing, convalescence, entertainment
and entertainment, accounting for 54%; with work and professional
purposes accounting for 15%.
In fact, the tourism industry is witnessing the development of
many other tourism trends such as self-designed tours, adventure
tourism, experiential travel, leisure travel with modern equipment, etc.
tourists care more about the quality of experience at the destination

instead of the destination image alone, guests will stay more days if the
destination has many interesting experiences and vice versa. If in the
past, beach tourism was popular, but in recent years, it has turned to
mountain resorts and experiencing local culture. New generation tourists
are people who love the environment, respect and be responsible for the
environment, so the trend of looking for unique cultural values and
pristine ecology is also becoming popular. High-tech tourism such as
smart tourism, virtual reality tourism, e-tourism... through modern
amusement parks, parks and entertainment complexes also increasingly
attract a large number of visitors travel.
Besides, in recent years, the trend of travel consumption has begun
to have new changes from cash payment to card payment, using
payment applications on smartphones. Tourists traveling by postpaid
method with 82% salary advance is also a popular trend. Booking
services for airline tickets and hotels through smartphones increased
sharply.
Digital and data platforms will drive growth in the Asia-Pacific
region, with 80% of travel trips booked online, and 87% of millennials
saying smartphones are a tool. essential for travel. According to many
experts in the service industry, information technology and social
networks will be the future of the tourism industry.
In short, globalization integration along with the development of
technology has contributed to changing tourism trends and tastes of